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Safety doesn't sell cars. At least that's what Detroit executives walked around saying back in the 1950s, 1960s and 1970s. The whole of them were convinced that if you even mentioned the word "safety" in a marketing campaign it would imply that cars were unsafe. In fact, it took a crusader like ...
Since 1975, the National Highway Traffic Safety Administration (NHTSA) has been recording the number of fatalities on U.S. roadways, and with the exception of 1992, that figure has never dropped below 40,000 deaths per year. According to NHTSA's new figures, that changed in 2008, when 37,261 ...
According to an annual report published by the National Safety Council, there were 39,800 deaths last year related to motor vehicles in 2008. That's an 8% improvement over the previous year, and it's not entirely due to fewer miles driven, as the ratio of deaths per vehicle miles driven has also ...