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trademark

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    Report: Toyota renews Supra trademark, we renew frothing at the mouth
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    Enthusiasts have been begging for a new Supra practically since Toyota stopped selling its fourth generation in the US way back in 1998. We've been hearing rumors about a successor for years, but the Toyota FT-1 Concept from the 2014 Detroit Auto Show is the first tangible sign from the automaker ...

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    Official: Opel files trademarks for Cascada, Calibra... in the US
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    General Motors has toyed with a variety of ways to sell Opel products outside of continental Europe, sending them to the UK as Vauxhall products, to Australia with Holden badges, and even back to North America as Saturn models. But these days, Opel has been cozying up to Buick. That's how models ...

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    Report: Ford files trademark application for 'Model E'
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    In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept ...

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    Report: Audi trademarks SQ2, SQ4, Q9 and F-Tron nameplates
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    Audi is planning a whole raft of new models for the near future, and now we have further insight into what at least some of those models might be. The German automaker has reportedly filed trademarks for a series of model names, including SQ2, SQ4, Q9 and F-Tron. Following in the footsteps of ...

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    Followup: Ferrari patent suggests one-off SP FFX
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    You remember that batch of patent drawings we brought you a couple of weeks ago showing an unspecified Ferrari coupe? The interwebs were ablaze in speculation over what the car depicted could be, and we've been watching them all until we landed on the one that seems to make the most sense. While ...

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    Report: Tesla to be named Tuosule in China
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    Tesla is not Tesla anymore, at least in China. The Palo Alto-based manufacturer has apparently given up on the fight over its name, for the time being. The name "Tesla" was trademarked by one Zhan Baosheng in 2006, while the American EV company didn't attempt to claim it until 2009 (we reported ...

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    Report: Trademark trolls cause headache for Tesla in China
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    It happened to Apple when it first tried to enter the Chinese market, and now it's happening to electric vehicle maker Tesla: the automaker's name has already been registered in China by trademark trolls, reports Want China Times. Trademark trolls are people or organizations that register company ...

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    Report: GM applies for LT5, LTX trademarks... are new small block variants coming?
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    Recently discovered General Motors trademark applications for LT4, LT5, LT88 and LTX have observers wondering what kind of high-performance offerings could be on their way. A new LT4 would mark a return of the engine designation first used on the Corvette Grand Sport, SLP Pontiac Firehawk and SLP ...

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    Report: Chevy moves to trademark Chevelle nameplate, but why?
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    According to a report from GM Authority, General Motors has applied for a trademark on the "Chevelle" nameplate, filing the request under the "exterior badges for vehicles" category of the "goods and services" section of the United States Patent and Trademark Office. And while you certainly could ...

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    Are you the production Gumpert Tornante?
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    A few trademark drawings of what could be the production Gumpert Tornante have shown up on the internet. As you may recall, the supercar manufacturer recently made its way through insolvency largely unscathed and is already back to building Apollo models. But it looks like that isn't all the ...

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    Followup: Chevy says El Camino and Nomad trademark filings were just routine paperwork
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    A slew of recent trademark filings by General Motors had us daydreaming about the return of Chevrolet models like the El Camino and Nomad, but alas, Automotive News is reporting that the automaker is just keeping up on its paperwork. In order to prevent losing the names to other companies, ...

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    Report: Ford trademarks "Black Label" for Lincoln
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    Bentley has offered Black Label cars (as well as Red and Green Label), Mercedes-Benz has Black Series, Audi and Porsche have Black Editions. Seeking a pass into the true luxury club, could Lincoln soon have a line of Black Label cars to call its own? Parent company Ford trademarked the phrase ...

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    Report: Chrysler trademarks 8 Mile, ProMaster
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    Chrysler has been busy at the trademark office. Allpar.com reports the manufacturer has laid claim to a stack of new names, including Detroit Motor Works, Wrangler Freedom Edition, 8 Mile, Crossroad and Chrysler 100, as well as Ram ProMaster and the Ram ProMaster City. The automaker has made no ...

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    Exclusive: Icon, Mattel speak on FJ40 trademark claims
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    Things are looking up for Icon. The company just moved from its tiny original location to a sprawling new facility, and every machine its craftsmen produce is sold before the final bolts are tightened. There's even talk of finding ways to triple production in order to keep up with demand. In ...

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    Buick moves to trademark Electra
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    Could General Motors be planning to dust off another moniker from its heyday and reintroduce a Buick Electra? The General filed an application to protect the trademark on June 5, which might hint at a future, full-size Buick model. Once Buick's top-of-the-line sedan, the Electra did the same ...

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    Report: Cadillac moves to trademark LTS, is it for a rear-drive flagship?
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    Car and Driver is back with more info on the potential future of Cadillac, having discovered that our finest domestic luxury brand has filed a trademark application for the name "LTS." The reasoned speculation: that since Cadillac tends to use the names it files to protect, LTS could be applied ...

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    Report: BMW copyrights 2 Series, X2, M7, M10, etc.
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    BMW looks to be on something of a name-grabbing spree. The German automaker has reportedly trademarked a number of new vehicle names, including 2 Series, X2, M7 and M10 among others. Of course, just because a manufacturer lays claim to a name doesn't mean there's a production model around the ...

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    Report: Lexus moves to trademark spindle grille
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    Apparently the new Lexus spindle grille is here to stay. According to the Kaizen Factor blog, Toyota has filed numerous trademark applications in both the United States and Canada for various spindle grille designs. The main differences in the designs are the inserts, either a zig-zag mesh like ...

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    Report: GM trademarks Riviera name
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    Autoblog reader Ed sent us this screen shot from the United States Patent and Trademark Office, showing that General Motors has apparently trademarked the name Riviera for use on automobiles. It's no secret that the Riviera name resonates well with anyone familiar with Buick's history, and since ...

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    Report: Eric Clapton's one-off Ferrari revealed in patent drawings
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    You'd expect someone with a nickname like "hotshoe" or "leadfoot" to be behind the wheel of a Ferrari. "Slowhand" less so, but that's the nickname of one Eric Clapton, who in addition to being one of the most highly acclaimed rock and blues guitarists of all time also happens to be a huge nut for ...

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