trademark

Recently discovered General Motors trademark applications for LT4, LT5, LT88 and LTX have observers wondering what kind of high-performance offerings could be on their way. A new LT4 would mark a return of the engine designation first used on the Corvette Grand Sport, SLP Pontiac Firehawk and SLP ...

According to a report from GM Authority, General Motors has applied for a trademark on the "Chevelle" nameplate, filing the request under the "exterior badges for vehicles" category of the "goods and services" section of the United States Patent and Trademark Office. And while you certainly could ...

A few trademark drawings of what could be the production Gumpert Tornante have shown up on the internet. As you may recall, the supercar manufacturer recently made its way through insolvency largely unscathed and is already back to building Apollo models. But it looks like that isn't all the ...

A slew of recent trademark filings by General Motors had us daydreaming about the return of Chevrolet models like the El Camino and Nomad, but alas, Automotive News is reporting that the automaker is just keeping up on its paperwork. In order to prevent losing the names to other companies, ...

Bentley has offered Black Label cars (as well as Red and Green Label), Mercedes-Benz has Black Series, Audi and Porsche have Black Editions. Seeking a pass into the true luxury club, could Lincoln soon have a line of Black Label cars to call its own? Parent company Ford trademarked the phrase ...

Chrysler has been busy at the trademark office. Allpar.com reports the manufacturer has laid claim to a stack of new names, including Detroit Motor Works, Wrangler Freedom Edition, 8 Mile, Crossroad and Chrysler 100, as well as Ram ProMaster and the Ram ProMaster City. The automaker has made no ...

Things are looking up for Icon. The company just moved from its tiny original location to a sprawling new facility, and every machine its craftsmen produce is sold before the final bolts are tightened. There's even talk of finding ways to triple production in order to keep up with demand. In ...

Could General Motors be planning to dust off another moniker from its heyday and reintroduce a Buick Electra? The General filed an application to protect the trademark on June 5, which might hint at a future, full-size Buick model. Once Buick's top-of-the-line sedan, the Electra did the same ...

Car and Driver is back with more info on the potential future of Cadillac, having discovered that our finest domestic luxury brand has filed a trademark application for the name "LTS." The reasoned speculation: that since Cadillac tends to use the names it files to protect, LTS could be applied ...

BMW looks to be on something of a name-grabbing spree. The German automaker has reportedly trademarked a number of new vehicle names, including 2 Series, X2, M7 and M10 among others. Of course, just because a manufacturer lays claim to a name doesn't mean there's a production model around the ...