Audi wants to use the names Q2 and Q4 for coming crossover products, but Fiat owns those trademarks and appears unlikely to sell them. It's said that Fiat CEO Sergio Marchionne is loathe to do anything that would aid any company under VW Group CEO Ferdinand Piëch.
Tesla Motors, the Silicon Valley automaker that produces the electric Roadster and has inked deals with Daimler and Toyota, has finally worked its way past a long trademark dispute in Europe. The electric automaker's application for the "Tesla" name in the European Union had been blocked by Tesla Holding a.s., a 90-year-old company that supplies communications and broadcast equipment in the Czech Republic.
Porsche AG is known for vigorously defending its intellectual property. It's understandable, as the company has spent more than half a century building its performance-oriented automotive brand around design patents, logos, and the company's familiar vehicle nomenclature. Crocs, Inc., on the other hand, is a shoe manufacturer credited with introducing the world to low-cost injection-molded foam footwear. Crocs does not build cars... um, thankfully.