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BMW's fourth brand: Triumph FTW!

So BMW is considering expanding its reach by including a fourth brand, and Rick Kranz, columnist for Automotive News, thinks he has the answer: Triumph. By playing off the retro-chic invasion started with the new MINI, Kranz maintains that there is a place for Triumph, specifically a small, rear-wheel drive ride that could continue the legacy of TRs and Spitfires from the past. Using the existing platform that underpins the 1-series and selling Triumph at the scores of MINI dealers seems entirely plausible. BMW's got the technology and ... Read more →

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Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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