Toyota has apparently seen the light and given up the idea of competing head on with the Detroit 3 for big truck supremacy. Toyota America president Jim Lentz told Automotive News that his company no longer plans to challenge for the top spot in the segment. With the market shrinking fast, Toyota's share has been dropping even faster. Tundra sales were down 60.7 percent in September compared to only a 3.9 percent drop at Chevrolet. Ford, which is preparing to launch the F-150 in the coming weeks
Although Toyota has recently claimed the title of the World's Largest Automaker in terms of global sales, the Japanese-giant is finding out that life at the top isn't all it's cracked-up to be. While the Camry, Corolla, Yaris and Prius sedans are reportedly brisk movers, the same thing cannot be said about Toyota's line of trucks and sport utility vehicles. Toyota has cut Tundra and Sequoia production already, but dealers are still declining to purchase them, pushing the number of unclaimed unit
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