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34Toyota taking "devil's advocate" approach to product development

If you don't get pinched by the wiper arm on the new Toyota Yaris, you have the company's new "devil's advocate" product development philosophy to thank. The approach entails a team of engineers doing things with the car that Toyota wouldn't normally be able to fathom. The events of the past year have shown that people will do wacky things with their cars, like making floormat layer cakes, and this spurred management changes like more local authority for North American operations.

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35Deep-Dive: Behind the scenes at Toyota's R&D center, Part Two

Behind the Scenes at Toyota's R&D Center – Click above for high-res image gallery

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