Toyota will air a Spanish-language ad for the RAV4 Hybrid on ESPN Deportes during the Super Bowl half time today. It's all about falling down. Or something.
Toyota Rav4 Hybrid
Toyota may be hard at work on a new hybrid version of the RAV4. AutoExpress reports the automaker is keeping a close eye on the CUV segment to determine whether or not buyers would be receptive to the idea of a hybrid RAV4. Yoshikazu Saeki, deputy chief engineer with the automaker, said that a hybrid iteration wouldn't be difficult to do. Saeki spoke with AutoExpress during the LA Auto Show, and said that while Toyota has no interest in building either a seven-seat version of the RAV4 or a sport
With well over a million hybrid vehicles sold in the United States alone, Toyota is currently sitting pretty as the undeniable world leader in gas/electric vehicles, and the 2010 Prius looks ready to cement that image even further. It's no secret that the Japanese automaker has big plans in store for its hybrid technology – it's repeatedly stated that it plans to offer hybrid versions of every model it makes. Therefore, news that the automaker is working on a hybrid RAV4 shouldn't come as