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toyota product development

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    Report: Toyota USA gains increased design control

    The product development cycle at Toyota can be frustrating. More specifically, the process can be frustrating for North American executives who don't have total control over vehicles specifically marketed to their country. Engineers, developers and executives all have a say, but the final ...

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    Deep-Dive: Behind the scenes at Toyota's R&D center, Part 1

    Behind the scenes at Toyota's R&D center – Click above for high-res image gallery
    The last 18 months have been a particularly painful period for Toyota Motor Company. Starting in early 2009, with the automotive industry facing a global economic recession, Toyota went from one of the ...


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