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19Toyota to build hybrid batteries in North America

Even with the $5,000 difference between the Prius and non-hybrid Toyotas, there was a time when Toyota lost money on the car. Even when the car entered the black, and even though they halved the cost of the hybrid system from one generation to the next, Toyota still didn't make the margins on it that they did with their go-to sedans. Yet with plans to start making batteries for the Hybrid Synergy Drive in the U.S., Toyota says it should be able to halve costs again, and bring the next-gen Prius

22Toyota planning second hybrid model, along with rebadged Lexus variant

To feed the insatiable demand for fuel-efficient vehicles, and follow the striking success of the Toyota Prius, the Japanese automaker will introduce a second hybrid-only vehicle in 2009. The all-new model will have a 2- to 2.5-liter engine, suggesting it will be larger than their current popular four-door hybrid (the Prius uses a 1.5-liter gasoline powerplant). The new model will be sold side-by-side with the Prius, Camry Hybrid and Highlander Hybrid. Toyota will also sell a rebadged version un

AddIn the Autoblog Garage: 2007 Toyota Prius Touring

Click image for the Autoblog review of the 2007 Toyota Prius Touring

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