A Toyota executive has said that the automaker's hybrid Prius model may not reach its 2013 goal of selling 250,000 units in the US marketplace. Bill Fay, group vice president for Toyota's US sales, told Reuters, "The 240,000 to 250,000 range is kind of where we're settling our sights for the Prius family."
Toyota Prius Sales
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For the last two months in Japan, hybrid vehicles from either Honda or Toyota have actually managed to outsell all other vehicles, regardless of what's powering them. Here in the States, though, Honda is reporting that it's unable to sell as many Insight hybrids as it had hoped. What's up with that?
This stat might seem confusing given the fact that fuel economy is king at dealerships right now, but Toyota just reported that Prius sales were down almost 40% in May compared to the same period in 2007. While overall 2008 sales of the hybrid postercar are up a little over 2%, this just doesn't seem possible. Just over 15,000 Priuses were sold in May '08 compared to more than 24,000 in 2007. Overall sales in 2008 have slightly surpassed '07 sales through May, with a total of 79,675 units moved
May was a tough month for almost every automaker doing business in the U.S. Only Honda and Toyota showed gains among the major full-line manufacturers. Mighty Toyota which seemed impervious for so long dropped by 7.9%. While a dropoff in sales of Tundras, 4Runners and FJ Cruisers was certainly no shock, there was one distinct outlier. Even as gas prices topped $4/gallon in much of the country, sales of the Prius dropped nearly 40 percent from 24,009 last May to only 15,011 this May. After climbi