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4Toyota prices 2011 Prius at $23,050 to $28,230; increase of $250 over 2010 model

2010 Toyota Prius - Click above for high-res image gallery

9Toyota to raise Prius MSRP by $400 in February, Camry Hybrid by $250

2010 Toyota Prius - Click above for high-res image gallery

8Toyota announces $400 price increase on 2010 Prius

2010 Toyota Prius – Click above for high-res image gallery

15REPORT: Some consumers see price gouging on 2010 Prius

2010 Toyota Prius - Click above for high-res image gallery

30Toyota to take on Insight by cutting Prius base price to $21,000

With the introduction of the Honda Insight, Toyota is facing the most serious challenge yet to its hybrid dominance since the Prius debuted. While the Insight's hybrid technology is not as sophisticated as Toyota's, it delivers excellent fuel economy, and more importantly, the Insight has a significant price advantage over the Prius. Given the threat and the current difficulties facing the auto market, Toyota has apparently decided to take up the fight by cutting the base price of the Prius by $

4Toyota to take on Insight by cutting Prius base price to $21,000

With the introduction of the Honda Insight, Toyota is facing the most serious challenge yet to its hybrid dominance in the decade since the Prius debuted. While the Insight's hybrid technology is not as sophisticated as Toyota's, it does get excellent fuel economy. More importantly, the Insight has a significant price advantage over the Prius. Given the serious new competition and the extremely difficult car sales market right now, Toyota has apparently decided to take up the fight. The automake

11Toyota nearly matches price of Honda Insight with new 2010 Prius in Japan

Click above for high-res image gallery of the 2010 Toyota Prius

42Current Prius rumored to get price cut to compete with Insight

Click above for a high-res gallery of the 2010 Toyota Prius

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