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Toyota will increase the production rate of its new compact version of its Prius hybrid in order to meet Japanese demand that may be 10 times that of its current supply, Green Car Congress reports, citing the Japan-based publication Nikkei.

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Toyota's Auriga Leader – Click above to watch video after the jump

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2012 Toyota Prius V – Click above for the high-res image gallery

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Sprinkled around Cobo Hall this morning in the wee hours of the 2011 Detroit Auto Show, we discovered a number of promotional images from Toyota teasing the big Prius announcement that's coming later this afternoon. We don't know with 100 percent certainty, but in addition to the Prius MPV we already knew about, the ad sure makes it look like the secret Prius concept to be unveiled later today will be, ta da!, a smaller Prius hatchback.

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Sprinkled around Cobo Hall this morning in the wee hours of the 2011 Detroit Auto Show, we discovered a number of promotional images from Toyota teasing the big Prius announcement that's coming later this afternoon. We don't know with 100 percent certainty, but the ad sure makes it look like the secret Prius concept to be unveiled later today will be, ta da!, a smaller Prius hatchback.

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The winter teaser press releases for the 2011 Detroit Auto Show continue with a short mention from Toyota about the "Prius Family of Vehicles" that we will meet at the North American International Auto Show in a few short weeks. We have gotten a peek at what might be the Prius minivan/MPV (above) but all that Toyota will say for certain is that, "In addition to the current third-generation Prius and Prius Plug-in vehicle (PHV), the first all-new addition to the Prius Family will debut along with

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Ford Fusion Hybrid – click above for high-res image gallery

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Rallying often conjures up images of vehicles going fender-to-fender in a battle to conquer the dirt. The course tends to be packed with locals who often stand far too close for comfort. That's traditional rallying. In alternative-energy rallies, there's no fender-to-fender action, no high-speed thrills and few spectators. Instead alternative-energy rallies focus on maximizing fuel efficiency. Contestants are given a route, must abide by preset minimum and maximum speeds and, in order to capture

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2010 Toyota Prius – Click above for high-res image gallery

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We're all aware that Toyota's dominance in the hybrid segment is unmatched, but if a report posted in the Wall Street Journal turns out to be true, then we should expect the gas-electric champ to further bolster its industry-leading lineup with the addition of two new variants of the best-selling Prius by the end of 2012. Apparently, two dealers on hand at a conference in Las Vegas revealed Toyota's future hybrid plans.

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Back in July, Toyota and Tesla announced a joint venture to bring electric vehicles to market, and the first example – the RAV4 EV – is slated to go on sale in 2012. Now, an update from Toyota says the all-electric RAV4 will debut at the Los Angeles Auto Show this November, meaning that an on-sale date in 2012 doesn't seem all that unrealistic.

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Toyota Prius plug-in hybrid – Click above for high-res image gallery

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We know that many AutoblogGreen readers are huge fans of Toyota's hybrid icon, the Prius. 2010 marks the tenth anniversary of the Prius entry into the U.S. market and Toyota wants to celebrate with a party for a very special and dedicated fan. Who will win? That will be up to Prius fans to decide, as Toyota will let them ultimately select the most deserving person to host the party.

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2010 Toyota Prius – Click above for high-res image gallery

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Toyota FT-EV concept – Click above for high-res image gallery

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Toyota FT-CH – Click above for high-res image gallery

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2010 Toyota Prius – Click above for high-res image gallery

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2010 Plug-in Prius Prototypes – Click above to watch video after the jump

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Toyota Hybrid-X concept – Click above for high-res image gallery

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