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"In the future, out of 100 customers, we want to excite ten of them instead of not offending all 100."

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Toyota can justifiably be proud of its position not only as one of the largest automakers in the world, but also the world leader in hybrid vehicles. In fact, the Japanese automaker claims that half of all hybrids sold are Toyotas. But it didn't get there by resting on its proverbial laurels, and it isn't going to maintain (let alone increase) its market share by doing so, either. That's where the concept car you see here comes in.

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Toyota can justifiably be proud of its position not only as one of the largest automakers in the world, but also the world leader in hybrid vehicles. In fact, the Japanese automaker claims that half of all hybrids sold are Toyotas. But it didn't get there by resting on its proverbial laurels, and it isn't going to maintain (let alone increase) its market share by doing so, either. That's where the concept car you see here comes in.

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Toyota has released a quick teaser video for the company's NS4 Plug-In Hybrid Concept ahead of the vehicle's debut at the 2012 Detroit Auto Show. Though less than a minute in length, the clip gives us a clear look at the vehicle's badges as well as quick line-drawing outline. Toyota has released few details about the NS4 beyond saying the vehicle will be an "advanced plug-in hybrid." Whether that means the vehicle will boast new battery, engine or motor technology remains to be seen. Odds are th

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Toyota has released a quick teaser video for the company's NS4 Plug-In Hybrid Concept ahead of the vehicle's debut at the 2012 Detroit Auto Show. Though less than a minute in length, the clip gives us a clear look at the vehicle's badges as well as quick line-drawing outline. Toyota has released few details about the NS4 beyond saying the vehicle will be an "advanced plug-in hybrid." Whether that means the vehicle will boast new battery, engine or motor technology remains to be seen. Odds are th

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Toyota is bringing a new concept to the 2012 Detroit Auto Show. The company calls its NS4 showcar an "advanced" plug-in hybrid, though it hasn't shared any more information beyond the vehicle's name. While we can't say for certain, odds are the concept will give us a glimpse of what the company has planned for future hybrid design instead of boasting any tangible next-generation technology. As you may recall, Toyota and BMW recently partnered up to create a new lithium-ion battery pack, so it ma

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Toyota is bringing a new concept to the 2012 Detroit Auto Show. The company calls its NS4 showcar an "advanced" plug-in hybrid, though it hasn't shared any more information beyond the vehicle's name. While we can't say for certain, odds are the concept will give us a glimpse of what the company has planned for future hybrid design instead of boasting any tangible next-generation technology. As you may recall, Toyota and BMW recently partnered up to create a new lithium-ion battery pack, so it ma

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