toyota iq concept

We saw Toyota's iQ city car debut in Geneva last year, and now little Ikey has its own TV spot. Granted, there's precious little of the actual car shown until the last few seconds of the commercial, but this is advertising, after all. The spot is high-concept, with no ...

Toyota worked up an entirely new platform for its new iQ minicar, which features a very unique 3+1 seating arrangement in an effort to outsmart its competitors. Such a development takes a good deal of resources and Toyota seems to be considering ways to defray that cost through additional models ...

You can't have it all, and Toyota is learning this lesson first hand as it struggles to develop an inexpensive, safe and well built car to sell in markets like China, Russia and Brazil. Toyota president Katsuaki Watanabe has already driven prototypes of the low-cost car, and told Automotive News ...