If it ain't broken, don't fix it. The Detroit News is reporting that Toyota will continue offering its current sales incentives through April. And why not? Those deals helped boost sales some 40 percent in March, and after the dip in sales that resulted from its headline-hogging recalls, Toyota is anxious to keep sales rolling. Somebody has to pay for that $16 million fine the government is collecting, so more sales are always a good thing.
As Toyota's recall issues hit a fevered pitch over the past few months, customer confidence faltered and sales predictably suffered. We were wondering how Toyota would react to the comparative dearth of showroom traffic, and the answer was to take a page out of the domestic's tattered handbook: big-time incentives.
In light of the litany of recall-related problems Toyota is facing right now, executives at the Japanese automaker are predictably being very selective about what they say – and when they say it. But while Toyota brass is playing its cards close to the vest, dealers are apparently starting to spill the beans about the automaker's plans to spur sales. Bloomberg is reporting that three executives from retailer groups with Toyota franchises reveal that the Japanese automaker is mulling the id
With April's sales volume down over 41% and Ford pushing it aside in the numbers race, the Toyota division is motivated to move units in May. At the request of dealers, the automaker is boosting production of its best-selling Toyota Camry and popular RAV4 SUV. In addition, a new ad campaign, called "Perfect Timing," started on Friday. It is an attempt to boost sales on vehicles using reduced interest rates, more consumer cash and a focus on low payment leases. The campaign caters to regional nee
Remember that horrible "Saved by Zero" campaign (no, not that one) that Toyota ran late last year? Besides producing some of the worst commercials the world has ever seen, it was a failure when it came to its singular goal of selling more cars and trucks. Toyota was the only automaker in the top five that actually lost market share at the end of the year, despite running its 0% financing deals. So, what's next? Incentives.
We have good news and bad news to report regarding Toyota's 0% financing deal that's currently going on in the U.S. The Japanese automaker must be seeing positive results from the operation, as it's extended the incentive through the month of November. That's the good news. The bad? This announcement likely means that we'll all need to put up with the excruciatingly horrible "Saved by Zero" commercials that have been infecting our TV screens these last few weeks. *Shudder*
Whenever we talk about GM's performance in the global market, people invariably want to hear about how well Toyota is doing in the same arena. The Japanese automaker has been nipping at the General's heels in terms of the number of units each automaker has sold globally so far this year. Earlier in the year, Toyota actually surpassed GM in global sales, but the American auto giant has since regained the lead in year-to-date global sales and keeps it through Q3.
After offering relatively mild deal-sweeteners (cash, financing and lease) to Prius dealers and buyers, Toyota saw sales of the hybrid shoot up 74%. So for April, Toyota will offer Prius purchasers package upgrades such as stability control, upgraded audio systems and a backup camera. Depending on what package is chosen, the deal could be worth up to $2,000.
At the risk of piling on, we bring you more news from the Toyota Tundra camp. Earlier this month Toyota told dealers they would be allowed up to $1,500 in incentives on the base-model Tundra in an effort to take some market share from the Big 2.5. Now, ToMoCo is offering Toyota, Lexus, Scion and Hino Motors Ltd. truck dealers $2,000 toward the purchase of a B-cab Tundra.