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Dismal April motivates Toyota to increase production and incentives
With April's sales volume down over 41% and Ford pushing it aside in the numbers race, the Toyota division is motivated to move units in May. At the request of dealers, the automaker is boosting production of its best-selling Toyota Camry and popular RAV4 SUV. In addition, a new ad campaign, called "Perfect Timing," started on Friday. It is an attempt to boost sales on vehicles using reduced interest rates, more consumer cash and a focus on low payment leases. The campaign caters to regional needs with aggressive leases in the East, and ... Read more →
Not Saved By Zero: Toyota looking to ramp up rebates Jeremy Korzeniewski
Remember that horrible "Saved by Zero" campaign (no, not that one) that Toyota ran late last year? Besides producing some of the worst commercials the world has ever seen, it was a failure when it ...
Saved by Zero? Toyota extends 0% financing through November Jeremy Korzeniewski
We have good news and bad news to report regarding Toyota's 0% financing deal that's currently going on in the U.S. The Japanese automaker must be seeing positive results from the operation, as it's ...
Toyota makes money in its Q2, but Tundra incentives take their toll John Neff
Whenever we talk about GM's performance in the global market, people invariably want to hear about how well Toyota is doing in the same arena. The Japanese automaker has been nipping at the General's ...
Toyota to offer more incentives to Prius shoppers Chris Tutor
After offering relatively mild deal-sweeteners (cash, financing and lease) to Prius dealers and buyers, Toyota saw sales of the hybrid shoot up 74%. So for April, Toyota will offer Prius purchasers ...
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Toyota offers Tundra deal to dealers 2 years ago on Autoblog
At the risk of piling on, we bring you more news from the Toyota Tundra camp. Earlier this month Toyota told dealers they would be allowed up to $1,500 in incentives on the base-model Tundra in an effort to take some market share from the Big 2.5. Now, ToMoCo is offering Toyota, Lexus, Scion and ...
Autoblog Podcast #154: Gobbling up the News
Chris, Sam, and Dan kick out a podcast just in time for the long holiday drive.
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