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Toyota exec calls Hyundai "strong enemy"
You know you've arrived when your competitors not only begin acknowledging that you exist, but actually see you as a threat. Hyundai got to enjoy this distinct pleasure today when Toyota's chairman Fujio Cho told a group of Korean journalists that it was a "strong enemy". Not only has Hyundai completely transformed its image in North America from a slinger of bargain basement econo-boxes to a respected purveyor of reasonably priced, well built automobiles, but it's also going after emerging markets like China, Africa and the Middle East as hard ... Read more →
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Toyota exec calls Hyundai "strong enemy" 2 years ago on Autoblog
You know you've arrived when your competitors not only begin acknowledging that you exist, but actually see you as a threat. Hyundai got to enjoy this distinct pleasure today when Toyota's chairman Fujio Cho told a group of Korean journalists that it was a "strong enemy". Not only has Hyundai ...
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