Autoblog

Toyota retools development process with goal of creating more exciting cars

Zach Bowman — Tue, 10 Apr 2012 14:01:00 EST

Filed under: Etc., Japan, Plants/Manufacturing, Toyota, Design/Style

These days, most Toyota models are about as likely to get your pulse up as the latest hardware from Frigidaire. But it wasn't always so. There was a time when Toyota counted itself among the world's sports car manufacturers with vehicles like the Supra, Celica All Trac and MR-2. Those two-doors helped forge generations of enthusiasts before the company shuttered its go-fast ambitions, a door that is only now starting to open again thanks to the new GT 86/Scion FR-S codeveloped with Subaru. Now, according to Automotive News, the company has unveiled a new development and manufacturing framework designed to aid in producing more exciting vehicles. According to CEO Akio Toyoda, the revamped system will allow the company to design multiple models at the same time to reduce costs.

It will also cut the number of executives tied to the design review process to streamline decisionmaking. The company says that with too many people involved, vehicles have been built by "eliminating negatives" instead of focusing on their strengths. Added cooperation between the automaker's planning and design units may foster more innovative styling, including models with lower centers of gravity and better aerodynamics. Think NS4 Plug-In Concept.

The Toyota New Global Architecture will first be applied to front-wheel drive models.

Toyota retools development process with goal of creating more exciting cars originally appeared on Autoblog on Tue, 10 Apr 2012 14:01:00 EST. Please see our terms for use of feeds.

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Toyota taking "devil's advocate" approach to product development

Dan Roth — Sat, 29 Jan 2011 13:28:00 EST

Filed under: Etc., Plants/Manufacturing, Toyota, Design/Style

If you don't get pinched by the wiper arm on the new Toyota Yaris, you have the company's new "devil's advocate" product development philosophy to thank. The approach entails a team of engineers doing things with the car that Toyota wouldn't normally be able to fathom. The events of the past year have shown that people will do wacky things with their cars, like making floormat layer cakes, and this spurred management changes like more local authority for North American operations.

Toyota has installed more executives in its American plants and given the U.S. arm of the business its own decision-making power on recalls, rather than waiting for word from the home office. A single database of internal and external vehicle quality discussions is also being put together to make Toyota's reaction more nimble.

There are critics of the efforts. Clarence Ditlow of the Center for Auto Safety doesn't find a new attitude in Toyota's response to quality complaints much of a departure from the past, calling it "pretty much the same-old, same-old." Sean Kane of Safety Research & Strategies opines that Toyota is "biding their time" and still tends to blame the victims rather than solve issues like the ones recently plaguing the company.

Whether Toyota's reactions are percieved critically or complimentary, there is at least the indication of a desire to rectify a damaging situation, and you can now be sure that many engineering mules are undergoing strange experiments deep in the bowels of some Toyota R&D bunker to quantify the effects of ECU pins shorted by a french fry.

[Source: Advertising Age]

Toyota taking "devil's advocate" approach to product development originally appeared on Autoblog on Sat, 29 Jan 2011 13:28:00 EST. Please see our terms for use of feeds.

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Feat of Clay: We take a peek inside Toyota's Calty design center

Frank Filipponio — Tue, 08 Dec 2009 11:58:00 EST

Filed under: Concept Cars, Minivan/Van, Lexus, Scion, Toyota, Design/Style

Toyota's Calty Design Research in Newport Beach, CA - Click above for high-res image gallery

In anticipation of the debut of the all-new 2011 Toyota Sienna at the 2009 LA Auto Show in December, the folks responsible for the minivan invited us to take a peek inside their Calty design center in Newport Beach, California. Calty Design Research is the Toyota design center that created production cars like the '78, '90 and '00 Toyota Celica, '07 FJ Cruiser, '07 Tundra, '08 Highlander, '08 Scion xB, and '09 Venza, as well as the Lexus LF-C, FT-SX, Scion t2B, Scion FUSE, FT-HS and A-BAT concepts.

It's not very often that they open the doors of this design center to the public - let alone journalists - so we jumped at the chance. We spent a day with the group directly responsible for the 2011 Sienna and also met with Calty and Toyota officials. It was an enlightening day in which we learned about what inspired this third generation people-hauler, what Calty offers to differentiate it from other Toyota design houses, and why full-size clay models are still so important in the world of design, among other things.

Follow the jump to travel with us past the velvet rope and into Calty.

Gallery: Calty Design Research Tour

Continue reading Feat of Clay: We take a peek inside Toyota's Calty design center

Feat of Clay: We take a peek inside Toyota's Calty design center originally appeared on Autoblog on Tue, 08 Dec 2009 11:58:00 EST. Please see our terms for use of feeds.

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