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76Toyota retools development process with goal of creating more exciting cars

These days, most Toyota models are about as likely to get your pulse up as the latest hardware from Frigidaire. But it wasn't always so. There was a time when Toyota counted itself among the world's sports car manufacturers with vehicles like the Supra, Celica All Trac and MR-2. Those two-doors helped forge generations of enthusiasts before the company shuttered its go-fast ambitions, a door that is only now starting to open again thanks to the new GT 86/Scion FR-S codeveloped with Subaru. Now,

34Toyota taking "devil's advocate" approach to product development

If you don't get pinched by the wiper arm on the new Toyota Yaris, you have the company's new "devil's advocate" product development philosophy to thank. The approach entails a team of engineers doing things with the car that Toyota wouldn't normally be able to fathom. The events of the past year have shown that people will do wacky things with their cars, like making floormat layer cakes, and this spurred management changes like more local authority for North American operations.

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