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toyota design

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    Report: Toyota retools development process with goal of creating more exciting cars
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    These days, most Toyota models are about as likely to get your pulse up as the latest hardware from Frigidaire. But it wasn't always so. There was a time when Toyota counted itself among the world's sports car manufacturers with vehicles like the Supra, Celica All Trac and MR-2. Those two-doors ...

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    Toyota taking "devil's advocate" approach to product development
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    If you don't get pinched by the wiper arm on the new Toyota Yaris, you have the company's new "devil's advocate" product development philosophy to thank. The approach entails a team of engineers doing things with the car that Toyota wouldn't normally be able to fathom. The events of the past year ...

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    Feat of Clay: We take a peek inside Toyota's Calty design center
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    Toyota's Calty Design Research in Newport Beach, CA - Click above for high-res image gallery
    In anticipation of the debut of the all-new 2011 Toyota Sienna at the 2009 LA Auto Show in December, the folks responsible for the minivan invited us to take a peek inside their Calty design center in ...

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