Toyota is celebrating the 60th anniversary of its Crown sedan with an updated model for the Japanese Domestic Market, replete with updates inside, out, and under the hood.
Akio Toyoda is doing a pretty decent job at the helm of the Toyota empire. This is the man, after all, that declared that Toyota would get new sports cars, and that they needed to be, not should be, rear-wheel drive. We can respect that. Toyoda is also trying to do away with his company's conservative styling and bring edgier vehicles to market.
Toyota's Crown Hybrid gets brownie points for good gas mileage, but it's apparently a troublemaker in the motor noise department. Instead of merely adding insulation to the bulkhead, Toyota engineered an Active Noise Control system to reduce engine noise inside the cabin.
Toyota has an ambitious goal to begin selling one million hybrids per year by early next decade, and the Japanese automaker's home market Crown sedan reveals part of Toyota's strategy. The Crown Hybrid will only be available on the top line model, which also features industry firsts such as an LCD instrument panel, and a night vision pedestrian detector. The goal for Toyota is to make an actual profit on all of its hybrids, and the added tech amenities will help make the sharply higher prices ea