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Current Tastes Will Need To Change In A Big Way To Make This Happen

LMC Automotive predicts PHEV sales will outstrip sales of traditional hybrids in Europe by 2019, and by 2024 PHEVs will go beyond a million annual sales there.

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Toyota Auris HSD Full Hybrid concept – Click above for high-res image gallery

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Toyota Auris HSD Full Hybrid Concept - Click above for high-res image gallery

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Toyota Motor Manufacturing held a line-off ceremony as production of the Auris Hybrid kicked off in the UK. Toyota plans to produce 30,000 Auris Hybrids annually, making it the first European-made, mass-produced hybrid ever. Sales of the Auris Hybrid will begin on July 1st and Toyota anticipates that the vehicle will be sold in 32 countries throughout Europe.

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Toyota's newest European market hybrid is now being launched and has an official price tag in the UK. The Auris hybrid will be priced starting at £18,950 ($27,000 USD at current exchange rates) for the T4 model with the T Spirit running £20,700 ($29,600 USD). The Auris hybrid uses the same powertrain as the latest Prius with a 1.8-liter inline four-cylinder gas engine mated to Toyota's Hybrid Synergy Drive.

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Toyota Yaris 5-Door Liftback (UK market) – Click above for a high-res image gallery

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Toyota has just released more details on its new Europe-only Auris HSD model. The Corolla-based Auris will be the first Toyota hybrid model to be assembled in Europe starting this spring. On the EU drive cycle it has scored a very impressive 61.9 miles per gallon (U.S.) with CO2 emissions of just 89 grams per kilometer. Toyota still hasn't said exactly which powertrain the Auris is using, but since its consumption and emissions numbers match the corresponding figures for the Prius on the same te

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Toyota Auris HSD Full Hybrid Concept - Click above for high-res image gallery

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2010 Toyota Auris - Click above for high-res image gallery

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Toyota Auris HSD Full Hybrid Concept - Click above for high-res image gallery

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Toyota Auris HSD Full Hybrid Concept - Click above for high-res image gallery

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Toyota Auris HSD Full Hybrid concept - Click above for high-res image gallery

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Toyota Auris HSD Full Hybrid concept - Click above for high-res image gallery

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Toyota Auris HSD Full Hybrid concept - Click above for high-res image gallery

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Toyota Plug-In Prius Concept - Click above for high-res image gallery

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Toyota Auris Optimal Drive - Click above for high-res image gallery

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Toyota is reportedly preparing to produce a hybrid version of its Auris for the European market at its plant in the UK. If it happens, production is intended in to start in about 2012. The Auris is a compact hatchback that is related to the Corolla. The new Lexus HS250h shares some under-structure and suspension componentry with the Auris. It's not known which hybrid powertrain would be used for the Auris, but for the European market it is likely to be a variant of the new 1.8-liter engine and h

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Click above for a high-res image gallery of the Toyota Auris

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