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toyota advertising

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    Report: Southeast Toyota dealers pull ads from local ABC stations citing "excessive stories" on recall

    Southeast Toyota, which is the largest franchised distributor of Toyota vehicles in the world with 173 dealers in Florida, Georgia, Alabama, North Carolina & South Carolina, has reportedly pulled all of its advertising from local ABC stations. Why? Apparently, the group decided that the ...

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    What's Worth What? AdAge looks at values of automakers' marketing accounts

    Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production values and creative that's at the vanguard of style. Advertising agencies that can handle the needs of ...

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    Toyota rethinks Prius ad, issues recall

    Toyota just can't seem to catch a break lately. Increasing recalls and slipping Consumer Reports ratings and now this. In a seemingly innocent commercial touting the fuel efficiency of its much-loved Prius hybrid, the company took a playful jab at Fresno, California. Basically, they made Fresno ...

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    Chevy dealers "mad as hell" - target Tundra with ads

    According to a recent Brandweek article, Chevy dealers are tired of waiting around for GM to dispute Toyota's Tundra claims, and they're doing something about it with a series of ads attacking Toyota and its pickup.One radio spot written by Mark Frost, general manager of Jim Ellis Chevrolet in ...


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