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What's Worth What? AdAge looks at values of automakers' marketing accounts
Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production values and creative that's at the vanguard of style. Advertising agencies that can handle the needs of giant clientele with international brands are still happy to welcome automotive accounts through the doors. Advertising Age has taken a look at the still-big auto advertising business and what fifteen assorted manufacturers drop on advertising per ... Read more →
Toyota rethinks Prius ad, issues recall Frank Filipponio
Toyota just can't seem to catch a break lately. Increasing recalls and slipping Consumer Reports ratings and now this. In a seemingly innocent commercial touting the fuel efficiency of its much-loved ...
Chevy dealers "mad as hell" - target Tundra with ads Chris Tutor
According to a recent Brandweek article, Chevy dealers are tired of waiting around for GM to dispute Toyota's Tundra claims, and they're doing something about it with a series of ads attacking ...
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What's Worth What? AdAge looks at values of automakers' marketing accounts 2 months ago on Autoblog
Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production values and creative that's at the vanguard of style. Advertising agencies that can handle the needs of ...
Toyota rethinks Prius ad, issues recall 2 years ago on Autoblog
Toyota just can't seem to catch a break lately. Increasing recalls and slipping Consumer Reports ratings and now this. In a seemingly innocent commercial touting the fuel efficiency of its much-loved Prius hybrid, the company took a playful jab at Fresno, California. Basically, they made Fresno ...
Chevy dealers "mad as hell" - target Tundra with ads 2 years ago on Autoblog
According to a recent Brandweek article, Chevy dealers are tired of waiting around for GM to dispute Toyota's Tundra claims, and they're doing something about it with a series of ads attacking Toyota and its pickup. One radio spot written by Mark Frost, general manager of Jim Ellis Chevrolet in ...
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Autoblog Podcast #155: 'Twas the night before LA...
Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.
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