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77New Toyota Mirai videos continue questionable hydrogen claims

Ad Says H2 Car Has 'Smaller Carbon Footprint' Than EVs

"Toyota engineers were simultaneously working on a brand new technology that met all the driver's needs with an even smaller carbon footprint."

9Toyota says C-HR Concept is more of a Prius preview than we thought

Angular, Aggressive Design Could Arrive On Fourth-Gen Hybrid

When the designers thought they were just about finished with the new look of the fourth-generation Toyota Prius hybrid, higher-ups did not like what they saw and sent those designers back to the proverbial drawing board to come up with something a little spicier. Duly inspired, the designers came up with something last spring that may look a bit like the C-HR crossover concept, Automotive News says. For those looking for a Prius design with a little more bite, that isn't necessarily a bad thing

1242015 Toyota Prius V gets updated looks and content

The Toyota Prius V is the most utilitarian member of the Prii family with a big jump in cargo space over the rest but maintaining the great fuel economy. For the 2015 model year, the company is giving the wagon an update with a big shift in front end styling and upgraded taillights to go with the revised look. Inside, customers also get a little new technology, as well.

402015 Toyota Prius C is still colorful, still gets 53 mpg [UPDATE]

UPDATE: A previous version of this story said the Toyota Prius C returned 53 miles per gallon on the highway and 46 mpg in the city. This is incorrect. The Prius C actually returns 53 mpg in the city and 46 on the highway. The text has been edited to reflect this.

65Aging Prius, dropping gas prices putting hurt on hybrid, EV sales

"As Prius represents by far the biggest chunk of the hybrid marketplace, where Prius goes, the segment goes," – Ed Kim, Autopacific

34Toyota Prius + gets refresh in UK, is it coming here?

Toyota has unveiled a mid-cycle refresh of its seven-passenger, UK-market Prius +, known here in the US as the five-passenger Prius V. The revised hybrid MPV now boasts looks inspired by Toyota's more aggressive compact stylings as seen on its new Yaris and Aygo – particularly in the redone front fascia.

9Toyota has now sold over 7 million hybrids

Overall Sales Impressive, Despite Recent US Slowdown

You take your victories where you can. In Toyota's case, that means disclosing the cumulative total of hybrid sales since the first Prius was sold in Japan in 1997. And that number is impressive.

81Next Toyota Prius coming in 60-mpg 'Eco Grade' version?

There's some mystery surrounding the fuel economy level of the next-generation Toyota Prius. The closest we've had to an official number is 55 miles per gallon, which was hinted at by Toyota Motor Corporation's managing officer, Satoshi Ogiso, last year. That number wasn't an official target, but the company even provided a graphic (above) showing how each next generation Prius beat the previous one by four or five mpg. Since the current, third-gen model gets 50, well, we have been left to guess

42August 2014: The this-looks-bad edition [UPDATE]

Record Nissan Leaf Sales Can't Boost The Whole Green Segment

UPDATE: The story's been updated to factor in General Motors' complete advanced-powertrain sales numbers.

11New Ford dedicated hybrid due in 2018, will it fare better than C-Max?

Everyone likes to go after the champ. When it comes to fuel economy, that means taking on the Prius, which is something that automakers not named Toyota have been trying to do for years. Just because no one has been able to beat the Prius for fuel economy numbers isn't stopping them from trying. Hyundai was just caught with a potential Prius-fighter and now we have news that Ford is joining the party. Well, is going to join again.

26Hyundai Prius-Fighter Hybrid could preview next attack on Toyota's champion

Hyundai is no stranger to the hybrid game, selling a gas-electric version of the Sonata in the US since 2011. The 2015-model-year version gets 38 miles per gallon combined, which is certainly admirable but not quite in the same league as the hybrid champion Toyota Prius (50 mpg combined). New spy shots reveal that Hyundai might be finally ready to targeting the non-plug-in fuel economy leader. Why else would some mysterious Hyundai prototypes be cruising through the desert hills with a few Prius

26July 2014: Summertime blues edition

Heaven help the analyst trying to get a handle on year-over-year green-car sales numbers, because there is little rhyme or reason to them. Just when one would think the usual summertime bump in gas prices may spur more Americans to buy hybrids, plug-ins or diesels, the industry turns in another down month in July.

342015 Toyota Prius Persona special edition arrives in September

Is the Prius going into "Pimp My Ride" territory? A new official special edition model won't be lowered or have three-wheel motion or anything like that (though that'd be cool), but the world's best-selling hybrid is putting on a few stylish bells and whistles this September.

58Toyota Prius sets a different kind of Nürburgring lap record [w/video]

Scroll down the leaderboards of Nürburgring lap times and you'll see mostly racing cars, supercars and sports cars. Delve deep enough and you'll eventually get to hatchbacks and sedans, albeit the most performance-focused of their kind. But a hybrid? Sure, the Porsche 918 Spyder posted the top time for a street-legal series production car, and it's technically a hybrid, but we're talking about another kind of hybrid here. We're talking about a Toyota Prius.

41Next Toyota Prius may get optional all-wheel drive

We've been hearing rumors about the next generation of the Toyota Prius for the last couple of years on a pretty regular basis. From the expectation of lithium-ion battery packs with more capacity for electric-only miles to wireless charging and more emotional styling, there's been no shortage of talking points for the car that's expected to see its first light of day at the very end of 2015 (we hope). But one thing we've yet to hear about, until now that is, is all-wheel drive.

456Rolling Coal: America's political divide reaches the roads [w/videos]

Jason Mendelson was driving his Toyota Prius in the right lane of Interstate 64 near Richmond, Virginia, when a white pickup truck with two protruding smokestacks cut into the lane ahead.

33Customers want wireless charging in next-gen Prius Plug-In; they might get it

Toyota Working With WiTricity On The Technology

Could 2016 be the year prospective Toyota Prius Plug-in Hybrid buyers are waiting for? Why, yes, says an unidentified Toyota spokesman. That's according to Plug-in Cars, which reports that a wireless plug-in vehicle charging system may be less than two years away for the Prius Plug-in.

434th-gen Toyota Prius production delayed by 6 months

If you were holding off buying a new car in anticipation of the fourth-generation Toyota Prius arriving in 2015, your wait might be a little longer. Company insiders are claiming that production of the bestselling hybrid is being pushed back from spring to possibly as late as December 2015. Toyota is reportedly still making alterations to make sure everything is just right before it unleashes the all-important, efficient hatch on a waiting public.

25How Toyota's Le Mans racer may make its next Prius even better

The supercapacitor technology in the Toyota TS040 "offers great possibility for production car use." – Amanda Rice, Toyota

13This Japanese ad for the Toyota Prius Plug In is beyond confusing

J-Pop With AKB48, Neck Plugs and Men In Masks

We'll admit we don't understand all of this strange little ad for the Toyota Prius Plug In (our Japanese skills are not what they once were) but that just makes it all the more fascinating. The takeaway point is that a world full of PHEV Priuses will be astonishingly colorful at time and exciting, with food being delivered by a neck plug. Or something like that.

90Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.

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