Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Dismal April motivates Toyota to increase production and incentives]]>http://www.autoblog.com/2009/05/04/dismal-april-motivates-toyota-to-increase-production-and-incenti/http://www.autoblog.com/2009/05/04/dismal-april-motivates-toyota-to-increase-production-and-incenti/http://www.autoblog.com/2009/05/04/dismal-april-motivates-toyota-to-increase-production-and-incenti/#commentsFiled under: , , ,



With April's sales volume down over 41% and Ford pushing it aside in the numbers race, the Toyota division is motivated to move units in May. At the request of dealers, the automaker is boosting production of its best-selling Toyota Camry and popular RAV4 SUV. In addition, a new ad campaign, called "Perfect Timing," started on Friday. It is an attempt to boost sales on vehicles using reduced interest rates, more consumer cash and a focus on low payment leases. The campaign caters to regional needs with aggressive leases in the East, and zero-percent interest rates in the West and Midwest. Bob Carter, Toyota division general manager, told Automotive News that "there will be an enhanced package of incentives compared with what Toyota currently offers." Carter didn't elaborate, so it seems you'll just have to visit a showroom to get the details. Regardless, it appears that Toyota is willing to make a deal like never before.

[Source: Automotive News, subs. req'd | Photo by Justin Sullivan/Getty]

Dismal April motivates Toyota to increase production and incentives originally appeared on Autoblog on Mon, 04 May 2009 13:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>Bob CarterBobCarterIncentiveToyota incentivesToyota LeasesToyota SalesToyotaIncentivesToyotaLeasesToyotaSalesZero percent interestZeroPercentInterestMon, 04 May 2009 13:01:00 EST<![CDATA[Not Saved By Zero: Toyota looking to ramp up rebates]]>http://www.autoblog.com/2009/01/15/toyota-ramping-up-the-rebates/http://www.autoblog.com/2009/01/15/toyota-ramping-up-the-rebates/http://www.autoblog.com/2009/01/15/toyota-ramping-up-the-rebates/#commentsFiled under: , ,

Remember that horrible "Saved by Zero" campaign (no, not that one) that Toyota ran late last year? Besides producing some of the worst commercials the world has ever seen, it was a failure when it came to its singular goal of selling more cars and trucks. Toyota was the only automaker in the top five that actually lost market share at the end of the year, despite running its 0% financing deals. So, what's next? Incentives.

According to Jim Lentz, president of Toyota Motor Sales here in the States, "The shift that you'll see in January from December is more consumer cash and less APR and lease support through our dealers."

These days, the biggest rebates come on big trucks like the Tundra, but we should also expect some great on everything from subcompacts like the Yaris to hybrids like the Prius. So if you're thinking of buying a new Toyota, you might want to hang on a little while longer.

[Source: Automotive News - Sub. Req.]

Not Saved By Zero: Toyota looking to ramp up rebates originally appeared on Autoblog on Thu, 15 Jan 2009 17:29:00 EST. Please see our terms for use of feeds.

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We have good news and bad news to report regarding Toyota's 0% financing deal that's currently going on in the U.S. The Japanese automaker must be seeing positive results from the operation, as it's extended the incentive through the month of November. That's the good news. The bad? This announcement likely means that we'll all need to put up with the excruciatingly horrible "Saved by Zero" commercials that have been infecting our TV screens these last few weeks. *Shudder*

For the month of October, Toyota saw its average daily sales rate drop 24%. While that's surely not the direction in which the automaker would like to see its sales slide, that figure is dramatically better than that of General Motors, it's largest rival in the U.S., which posted declines of around 45%. It may be a shallow victory, but it's apparently enough that these financing deals will remain in effect on 11 models through all of November.

[Source: The Detroit News]

Saved by Zero? Toyota extends 0% financing through November originally appeared on Autoblog on Tue, 04 Nov 2008 08:01:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>saved by zeroSavedByZerotoyota incentivetoyota incentivesToyotaIncentiveToyotaIncentiveszero percentzero percent financingzero percent financing toyotazero percent interestzero percent toyotaZeroPercentZeroPercentFinancingZeroPercentFinancingToyotaZeroPercentInterestZeroPercentToyotaTue, 04 Nov 2008 08:01:00 EST<![CDATA[Toyota makes money in its Q2, but Tundra incentives take their toll]]>http://www.autoblog.com/2007/11/07/toyota-makes-money-in-its-q2-but-tundra-incentives-take-their-t/http://www.autoblog.com/2007/11/07/toyota-makes-money-in-its-q2-but-tundra-incentives-take-their-t/http://www.autoblog.com/2007/11/07/toyota-makes-money-in-its-q2-but-tundra-incentives-take-their-t/#commentsFiled under: ,

Whenever we talk about GM's performance in the global market, people invariably want to hear about how well Toyota is doing in the same arena. The Japanese automaker has been nipping at the General's heels in terms of the number of units each automaker has sold globally so far this year. Earlier in the year, Toyota actually surpassed GM in global sales, but the American auto giant has since regained the lead in year-to-date global sales and keeps it through Q3.

On a global scale, Toyota performed quite well in its own fiscal second quarter, which is the same period as the calendar year third quarter for most companies. During this period, Toyota earned its second highest ever operating profit of $5.01 billion, but its North American figures were hurt by a few factors, chief among them being incentives required to increase sales of its Tundra full-size pickup. Higher raw material costs and, of course, the subprime market meltdown are also contributing factors.

Regardless, Toyota isn't budging on how many vehicles it expects to sell worldwide during its fiscal year that ends March 31, 2008. In fact, it's raised its target to 8.93 million units, up some 40,000 units from previous estimates. Seems that despite recent bumps in the road concerning quality concerns over the car and trucks it sells in the U.S., Toyota's juggernaut keeps on steaming ahead.

[Source: Automotive News, sub. req'd]

Toyota makes money in its Q2, but Tundra incentives take their toll originally appeared on Autoblog on Wed, 07 Nov 2007 13:34:00 EST. Please see our terms for use of feeds.

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After offering relatively mild deal-sweeteners (cash, financing and lease) to Prius dealers and buyers, Toyota saw sales of the hybrid shoot up 74%. So for April, Toyota will offer Prius purchasers package upgrades such as stability control, upgraded audio systems and a backup camera. Depending on what package is chosen, the deal could be worth up to $2,000.

As we reported in February, Toyota's goal is to sell 150,000 Priuses in 2007, which is 44,000 more than in 2006. If they're already offering as much as $2,000 in upgrades in March, we wonder what to expect by November.

[Source: Automotive News (Sub. Req.)]

Toyota to offer more incentives to Prius shoppers originally appeared on Autoblog on Thu, 05 Apr 2007 08:53:00 EST. Please see our terms for use of feeds.

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At the risk of piling on, we bring you more news from the Toyota Tundra camp. Earlier this month Toyota told dealers they would be allowed up to $1,500 in incentives on the base-model Tundra in an effort to take some market share from the Big 2.5. Now, ToMoCo is offering Toyota, Lexus, Scion and Hino Motors Ltd. truck dealers $2,000 toward the purchase of a B-cab Tundra.

In the past, dealers had to go through "channels" to acquire such vehicles, but in addition to the cash, the new program is apparently intended to allow dealers to skip some of the red tape.

Should it be necessary to offer incentives to your dealers to buy the very product you're trying to sell? With more than 1,200 dealers, sales numbers wouldn't spike all that much, actually. But the image boost of all those shiny new Tundras would surely be a plus. Maybe Toyota should also consider offering special incentives to the behind-the-scenes crews of its commercials and, what the heck, those NHTSA workers too. Couldn't hurt.

[Source: AP via Forbes.com]

Toyota offers Tundra deal to dealers originally appeared on Autoblog on Sat, 17 Mar 2007 18:19:00 EST. Please see our terms for use of feeds.

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