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tournament of roses
Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the ...
Honda might be killing off the NSX and pulling its factory support out of various two- and four-wheeled racing events along with its long-running Honda Hoot gathering, but the automaker has managed to find the resources to invest in a five-story top hat-wearing Asimo float to lead the Rose Parade ...