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11Honda gunning for world's longest Rose Parade float

Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the parade's long history.

18Honda testing 49' Asimo for Rose Bowl

Honda might be killing off the NSX and pulling its factory support out of various two- and four-wheeled racing events along with its long-running Honda Hoot gathering, but the automaker has managed to find the resources to invest in a five-story top hat-wearing Asimo float to lead the Rose Parade on January 1. In addition to the towering presence of Asimo, a hydrogen-powered FCX Clarity will pace the event, which moves pretty slow and therefore probably doesn't really need a pace car at all. No

AddHydrogen car to lead Rose Parade, 5-story Asimo robot

Honda has been a major sponsor of the Tournament of Roses for a good long while and seems to pride itself on creating award-winning parade floats for the annual event. This year, the Japanese automaker isn't holding anything back as it celebrates its 50th anniversary in the United States. This year's Rose Parade, which marks the 120th running of the event, will be led by a hydrogen-powered Honda FCX Clarity and a Super Cub motorcycle. It would be difficult to pick two machines from one vehicle

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