Hyundai has taken the cake in Strategic Vision's 18th Total Value Index. The study, which looked at 45,952 new car buyers for 2013 models between September 2012 and March 2013, looks at the ownership experience along with the customer's views on the economic impact of the purchase in both the near and long term.
Total Value Index
It was just nine months ago that Strategic Vision announced its 2011 Total Value Awards, but you don't have to wait until next year for the 2012 awards. The Volkswagen Group keeps its lead as the number one brand, with seven products taking top category spots: Golf, Jetta Wagon, CC, Eos and Audi A3 Wagon, Q5 and Q7. Strategic Vision says "true innovation" – "rich and impactful, intuitive, motivational, in-depth and is able to trigger description by the user in great specificity" – is
Strategic Vision has announced its 2011 Total Value Index (TVI) awards, and Volkswagen of America has earned its position at the top of the podium. Hyundai Motor America placed second, with Ford Motor Corporation taking third place overall. According to Strategic Vision, its Total Value award is calculated based on explicit owner statements on hundreds of (weighted) attributes with regards to immediate and expected (long-term) economic factors such as warranty, technical innovation, standard equ