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A new study by Los Angeles-based Intellichoice.com, which specialises in automotive cost-of-ownership data, says that despite higher initial prices, hybrid buyers are still the winners when you factor in costs of financing, fuel, insurance, state taxes and license fees, repairs, maintenance and depreciation. This conclusion is in contrast to previous studies conducted by Consumer Reports and others that have shown that most hybrid owners won't make back the cost differential of their vehicles in

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