Apparently, being the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property was just the excuse Lexus needed to get in touch with swimsuit model Tori Praver. And we can hardly blame them.
Lexus is doing whatever it can to convince people that its new GS is not like the anesthetized machinery it's been known for in the past. Part one of that plan was a Super Bowl commercial – a first for Lexus. Part two is throwing some sex into the mix.