Fiat has a long and storied history in Eastern Europe, though not in the way you might expect. For years, outdated Fiat vehicles were built in mildly modified form in Serbian factories wearing such historic nameplates as Lada and Yugo. As such, it only seemed natural that Fiat would enter into an agreement to purchase Zastava when it went up on the market back in 2008... until, that is, the economic conditions of the entire planet took a major dive.
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