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Ex-Chrysler CEO and co-president Tom LaSorda (above) and ex-VP of North American sales Steven Landry have joined a small Detroit startup called ALTe. Focused on the fleet industry, ALTe aims to retrofit light trucks and vans, limos and taxis, and police cars with its flexible and proprietary plug-in hybrid drivetrains.


Penske Automotive Group has reportedly contracted the services of former Chrysler President Tom LaSorda, who left the automaker when it filed for Chapter 11 protection on April 30th, to advise it on its possible bid to purchase the Saturn brand from current parent General Motors. Up until the year 2000 when he joined Chrysler, LaSorda had been an executive at GM.


Chrysler LLC President and Vice Chairman Tom Lasorda spoke to Canadian Members of Parliament during a hearing in Ottawa on Wednesday, and based on the account published by ReportOnBusiness.com, it seems like it was really just a venue at which Lasorda was able to read off a list of demands from his employers.


Wow, we're still reeling a bit from this morning's news that Chrysler hired off Toyota North America's top executive, Jim Press. He now shares the title of Vice Chairman and President with Tom LaSorda, and the two will report directly to Chrysler's new CEO, Bob Nardelli. While LaSorda will handle the "Supply" side of things (Manufacturing, Procurement and Supply, Employee Relations and Global Business Development and Alliances), Press will handle "Demand" (North American Sales, International Sal


var digg_url = 'http://digg.com/business_finance/BREAKING_Jim_Press_leaves_Toyota_for_Chrysler'; Despite recently renewing his contract with Chrysler, it's looking more and more like Tom LaSorda's days at the automaker are numbered. This morning, Chrysler Chairman and CEO Bob Nardelli revealed that Jim Press would be joining the company as Vice Chairman and President, the same title LaSorda has on his recently-updated business cards. Until today, Press had been none other than President and C


Chrysler's new Chairman and CEO Bob Nardelli introduced himself at a press conference this morning as his new No. 2 Tom LaSorda stood by his side (more like directly behind him). LaSorda, who until this past weekend was CEO himself, is staying on the team, though his own No. 2, COO Eric Ridenour, has decided to leave the company after 23 years of service.


According to a German magazine referenced by Automotive News, Wolfgang Bernhard is expected to be announced as the Chrysler Group's chairman-in-waiting, pending DaimlerChrysler's sale of the automaker to Cerberus Capital Management. Currently Bernhard is an acting advisor, a consultant if you will, for Cerberus, and spends his days at Chrysler's Auburn Hills headquarters, presumably gathering info for Cerberus on what aspects of the business need the German exec's magic touch the most. When the


Immediately following the sale of Chrysler to Cerberus, people began speculating on what role former Chrysler exec Wolfgang Bernhard would take up in the newly minted Chrysler Corp. Even we jumped on the bandwagon and suggested Bernhard, who had been hired on by Cerberus to advise the sale, would be a likely replacement for Tom LaSorda if the automaker's current CEO couldn't turn around the company's fortune. The Wall Street Journal is reporting, however, that Bernhard will act as a high-level a


There aren't that many people in the world who have a stronger emotional connection to Chrysler Corp. than Lee Iacocca, father of the minivan and savior for Chrysler during the early '80s. In an article featured in BusinessWeek, Iacocca reveals his feelings and thoughts about Daimler AG's sale of Chrysler to Cerberus Capital Managment, a private equity firm.


The newly minted Chrysler Corp. held its first press conference today and carryover CEO Tom LaSorda made it clear that all of Chrysler's brands will be kept together after the sale to Cerberus Capital Management goes through. Many have been wondering if Cerberus would pull an Edward Lewis à la Pretty Woman and break up the automaker, selling off its pieces for profit. LaSorda says that won't happen, and in addition his company and Daimler AG will continue to work together in areas such as


You too can front like you're a member of the press when Chrysler CEO and President, Tom LaSorda addresses questions from the seething throngs during a press conference today at 1:30 PM EST. Naturally, the topic of conversation will be the sale of Chrysler to Cerberus Capital Management. We're not entirely sure that anything new will be discussed, as the topic has been beaten into the ground after only one day, but regardless we'll pay rapt attention to the Mr. L. And since it'll be after noon,


With all the news surrounding the possible sale of Chrysler, it's nice to know that the forlorn automaker is still looking to the future and revamping aging production centers.


We have more details on the rumored restructuring plan that the Chrysler Group is expected to announce on February 14th. First, it's dubbed internally as "Project X", which must mean it involves chimpanzees and large doses of radiation. In addition to radiated chimps (we're kidding, click the link for the punchline), Automotive News is reporting that the plan will likely involve cutting 10,000 factory jobs and closing the Newark Assembly Plant that builds the Dodge Durango and Chrysler Aspen, as


Despite early assumptions, it looks like the Dodge Hornet has been swatted down for now. The news comes out of a talk Chrysler's media-only Firehouse blog recently had with Chrysler Group President and CEO Tom LaSorda.


Chrysler Group CEO Tom LaSorda travelled to DaimlerChrysler's headquarters in Stuttgart, Germany, last Wednesday to present a restructuring plan to the company's management board. The Detroit News reports that the plan will involve job cuts and and the closing of at least two plants in the U.S. The plan will be reviewed by the DCX management board and likely announced in February when the company reveals its performance numbers for 2006, which analysts expect to be billions in the red.


During a meeting with Detroit-area dealers, Tom LaSorda, Chrysler group's CEO, expressed his displeasure with the current advertising route employed by the Detroit New York offices of BBDO.


It's been almost two months since we last talked about Dodge's rumored partnership with Chery. So we thought we'd bring you an update. It now looks like Western Europe is being tabbed as one of the key markets for this small Dodge when it launches. Chery Automobile of China is still the most likely partner on the project, according to Chrysler group CEO Tom LaSorda. LaSorda actually said the choices have been narrowed to two, with rumors that the company is also looking at PSA/Peugeot-Citroen or


Bill Ford, Rick Wagoner and Tom LaSorda have been twiddling their thumbs since May waiting for the White House to confirm a date for the Detroit trio to meet with George Bush, the D.C. decider. Tentative times have come and gone, and as each one passed, the perception that the current administration cares little about the challenges facing domestic automakers continued to grow. In reality, those challenges that include health care costs and the price of imported raw materials like steel, just di


Thinking that top executives had perhaps gotten out of touch with what the real world buyer of their cars is experiencing, Chrysler CEO Tom LaSorda is sending 250 top executives out to test drive some used cars. He has them driving three-year-old DaimlerChrysler products because he wants them to learn about reliability issues and the experience consumers face a few years down the road of ownership.

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