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Posts with tag tom gale

Wolfgang Bernhard to become chairman of Chrysler Group



According to a German magazine referenced by Automotive News, Wolfgang Bernhard is expected to be announced as the Chrysler Group's chairman-in-waiting, pending DaimlerChrysler's sale of the automaker to Cerberus Capital Management. Currently Bernhard is an acting advisor, a consultant if you will, for Cerberus, and spends his days at Chrysler's Auburn Hills headquarters, presumably gathering info for Cerberus on what aspects of the business need the German exec's magic touch the most. When the sale happens and Bernhard officially moves in, the speculation is that current CEO Tom LaSorda will remain in his position and likely report to Bernhard.

Bernhard was formerly VW's brand chief, and before that he worked for Chrysler immediately following the "merger of equals" that resulted in DaimlerChrysler. Other former Chrysler execs are also advising Cerberus at the moment according to Automotive News, including the company's well respected former design chief Tom Gale. Hopefully the news of Bernhard's official return, when it comes, will portend the return of other key Chrysler execs that can aid the company's turnaround efforts.

[Source: Automotive News - sub. req'd]

Former Chrysler design god Tom Gale joins Cerberus advisory team



Looks like Cerberus is getting the Chrysler band back together. Automotive News reports (sub. required) that the latest former Chrysler exec to come back is Tom Gale. You probably remember Gale as the force behind Chrysler's design revival in the 90s. Motor Trend recently called Gale "The man who helped Motown find its Mojo," which is hard to argue with when Gale is credited with bringing to life the Viper, Prowler, PT Cruiser and 300M.

This should be big news for anyone doubting the buyout by Cerberus. Gale is no bean counter brought in to cut the company to the bone. Gale is one of us. He's a car guy and hot rodder who started at Chrysler in 1968 as an engineer then moved into design. This is a very good sign for the new Chrysler and points to the possibility of amazing products in its future.

In fact, in Motor Trend's article (which is definitely worth a read, btw), Gale has a seemingly prescient quote.

"When you get the opportunity to be head of design, you should always try to get your company to the point where you're being proactive and the others have to react to what you're doing. That gets you design leadership. It's not something you can just proclaim; it's something you have to earn."

Welcome back, Tom. We can't wait to see what's up your sleeve.

[Sources: Automotive News, Motor Trend]


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