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The feds are so intent on having you check your tire pressure that they're willing to sacrifice toads in the process. Well, not really, but the new NHTSA ad campaign takes a strange tack to inform consumers that summer weather is Hell on tires.

The PSA, posted after the jump, portrays a number of frogs bursting into thin air as the Aussie British voice of God explains the perils of high temps, overloaded vehicles and underinflated tires on the safety of your vehicle. It's a strange, mildly awkward and somewhat insulting attempt to gain our attention, and if we had to guess, NHTSA might be receiving a letter from PETA in the near future.

[Source: NHTSA/Safercar.gov via InsideLine]

Continue reading Mr. Toad goes down in flames... a reminder to check tire pressure?

Mr. Toad goes down in flames... a reminder to check tire pressure? originally appeared on Autoblog on Wed, 15 Aug 2007 19:29:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>heatinflationnhtsasafercarsummertemperaturestire pressuretire wearTirePressureTireWeartoadWed, 15 Aug 2007 19:29:00 EST http://www.autoblog.com/feed/966222/article-comments.xml http://www.autoblog.com/feed/2007/08/15/mr-toad-goes-down-in-flames-a-reminder-to-check-tire-pressur/966222/article-detail.xml 966222 http://www.blogcdn.com/www.autoblog.com/media/2007/08/nhtsa_toad_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2007/08/nhtsa_toad.jpg -1 2