We don't get it. Saturn has done an amazing job transmogrifying itself into a productive division for The General, and people are wistful for the Saturn of yore? In internet parlance, WTF? Three years ago, it would have been apt to predict that Saturn would be nearly done circling the drain by now and well on its way to the same fate as Oldsmobile. What has in fact happened has been an impressive brand renaissance, invigorated by GM's smart utilization of its global operations. Jerry Garrett opi
It is well known that the inimitable Jeremy Clarkson has a way with words. Especially when they're uncomplimentary. In fact, as a measure of how much his wit can hurt, when Clarkson actually does give a compliment, a carmaker might simply be happier about not getting roasted than about getting a good review.
Most carmakers produce automobiles for a wide variety of customers and adjust their marketing strategies accordingly. While a Viper may be used to promote the brand, Dodge isn't trying to sell one to the same customer considering a Caliber, for instance. A handful, meanwhile, only market to the über-rich. Brands like Ferrari and Bentley may come to mind, but compared to the crème-de-la-crème marques like Bugatti and Rolls Royce, they're a dime a dozen.
Once again Steven J. Harris, General Motors' VP of Global Communications, has posted on the company's FastLane Blog a response to New York Times columnist Thomas Friedman's most recent op-ed piece on the giant automaker. And again, Harris takes Friedman to task by pointing out that HUMMER sales account for less than half of one percent of vehicle sales in the U.S., and that less than 7,000 H2s have been sold this year and only 138 H1s, the latter of which will be discontinued this month anyway.
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