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Tough Times: GM ends endorsement deal with Tiger Woods
Celebrity endorsements are a powerful thing. For instance, when you see someone wearing a set of fly Nike high tops, Michael Jordan invariably comes to mind. And when you see a Buick Rendezvous roll by, no doubt an image of Tiger Woods is conjured. Alright, so maybe the greatest golfer ever got the short end of that 9 iron, but it doesn't matter much anymore as General Motors has announced that its ending Buick's nine-year endorsement deal with Tiger Woods effective December 31, 2008. GM says the decision to separate was amicable and mutual ... Read more →
Who's your caddy? Buick offering Tiger Woods for a day Michael Harley
Our favorite 32-year-old Buick ambassador, Tiger Woods, wants to carry your clubs. That's right, the world's greatest golfer wants to be your caddy. The humbling act is all part of Buick's new ...
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Tough Times: GM ends endorsement deal with Tiger Woods 11 months ago on Autoblog
Celebrity endorsements are a powerful thing. For instance, when you see someone wearing a set of fly Nike high tops, Michael Jordan invariably comes to mind. And when you see a Buick Rendezvous roll by, no doubt an image of Tiger Woods is conjured. Alright, so maybe the greatest golfer ever got the ...
Who's your caddy? Buick offering Tiger Woods for a day 1 year ago on Autoblog
Our favorite 32-year-old Buick ambassador, Tiger Woods, wants to carry your clubs. That's right, the world's greatest golfer wants to be your caddy. The humbling act is all part of Buick's new "Tee-Off with Tiger" online contest kicking off today. Each time Woods plays a PGA tournament, entrants ...
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