We all know they really wanted to hit that 50 mile per gallon mark, but 49.9 mpg will have to do. That's what Frank Zauft, the most fuel-efficient driver, achieved in the first-ever "Think Blue. World Championship" competition (yes, the period's supposed to be there) that Volkswagen has conducted in the US with the Jetta Hybrid.
Volkswagen's U.S. ecomobility promotion efforts reveals two new facets this week with the announcement of both a "Think Blue" tour and the official details of the E-Golf test program we first heard about a few weeks ago.
2011 was a good year for VW – the best since 2002 – said Jonathan Browning, president and CEO, Volkswagen Group of America, and this gives the company a license to think outside the car. Thus, at the Washington Auto Show, Volkswagen announced support for another type of pedal power: for the next two years, VW will sponsor Bikes Belong, a national organization that works to get more people on more bikes more often, as part of the automaker's expanding Think Blue campaign, which was la
When we visited Volkswagen's manufacturing plant in Chattanooga, TN a while back, we were told it would be model for other company plants around the world. That's just what an announcement today puts into effect.
For years, European automakers (mostly) have used the color blue to identify their eco-friendly vehicles and initiatives, forgoing the green emphasis on this side of the pond. We have Hyundai's Blue-Will, Mercedes' Bluetec and so on. Heck, back in 2007, advertising agency JWT predicted a lingo shift from green to blue in 2008. Green still rules the environmental word world, but blue is making its presence known.