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Volvo Treasure Hunt

The Pirates of the Caribbean-themed Volvo XC90, that was buried as part of the automaker's treasure hunt/film tie-in, has a new owner.

David Hutz, 30, of Herndon, VA, and six other finalists were flown to Abaco Island in the Bahamas, where they competed in a group of Survivor-style challenges to complete the search. David was awarded the SUV after he had determined what its ultimate location was. Thankfully for him, he didn't need to dig it up himself. Assistants handled those duties on his behalf.

The V8-powered, movie-themed Volvo is valued at $82,000 and sports 20-inch custom wheels, a full Pirates of the Caribbean graphics package, black leather seating, a quad-tip Borla exhaust system, and numerous other upgrades. After learning that he was the winner, Hutz announced that he'd be giving the car to his wife, who will undoubtedly get right to work removing its way-over-the-top pirate graphics.

No need to fret for the other six finalists, when Volvo, in a surprise move, awarded each of them a new vehicle as well. Happy faces were all 'round.

Volvo was likely in a good mood, seeing as the contest drew very high interest from people around the world. The U.S. alone produced 52,000 participants, several of whom used Autoblog's comments section to share and trade info as they tried to solve the hunt's puzzles. As marketing efforts go, it's hard to think of this one as anything less than a resounding success.

If you just can't get enough of the hunt, Volvo will post Webisodes documenting the competition on August 25.

Related Posts:
(Press release after the jump)

[Source: Volvo]

Continue reading Virginia man wins Volvo's XC90 treasure hunt

Virginia man wins Volvo's XC90 treasure hunt originally appeared on Autoblog on Fri, 11 Aug 2006 08:57:00 EST. Please see our terms for use of feeds.

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