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Toyota to be named sponsor of "Holiday Cheer"
Following in the fine tradition set by the likes of Lowes Motor Speedway (formerly Charlotte Motor Speedway) and the DTE Energy Music Theater (formerly Pine Knob), Holiday Cheer now has an official name sponsor. For this season of merriment, Toyota has signed on as the official sponsor of good will during the holidays. The $30 million deal will include promotions of the season's first snow fall and 15-second Toyota pre-roll ads before visions of sugar plum fairies start dancing in your head. Toyota will also be mailing out 100 million greeting ... Read more →
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Toyota to be named sponsor of "Holiday Cheer" 2 years ago on Autoblog
Following in the fine tradition set by the likes of Lowes Motor Speedway (formerly Charlotte Motor Speedway) and the DTE Energy Music Theater (formerly Pine Knob), Holiday Cheer now has an official name sponsor. For this season of merriment, Toyota has signed on as the official sponsor of good will ...
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