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Tesla has, if nothing else, crafted a unique automobile in the Roadster. It's electric, very attractive and highly desirable. Up next, assuming all goes according to plan (a rather big assumption, granted), the Model S sedan will be equally special in the global automotive marketplace.

Such machines deserve an equally unique buying experience and the Silicon Valley firm has hired former Apple and Gap Executive George Blankenship to turn that idea into reality as Vice President of Design and Store Development.

Blankenship will go right to work, with his initial projects said to include opening Tesla Stores in Tokyo, Toronto and Washington, DC. For his part, Blankenship sounds ready to take on the project, saying:
Joining Tesla allows me to work with some of the boldest and brightest people on the planet while changing the world for the better. I'm excited to create a retail experience that is as thrilling as my first drive of the Tesla Roadster.
Judging from his past efforts, we are expecting big things from Tesla's retail developments... and it sounds like Elon Musk got a head start on his wish to make his Tesla Stores "a cross between an Apple Store, a Starbucks and a good kitchen."

[Source: Tesla]

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Tesla hires former Apple retail strategist to revolutionize buying experience originally appeared on Autoblog on Thu, 08 Jul 2010 16:40:00 EST. Please see our terms for use of feeds.

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