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Tesla has, if nothing else, crafted a unique automobile in the Roadster. It's electric, very attractive and highly desirable. Up next, assuming all goes according to plan (a rather big assumption, granted), the Model S sedan will be equally special in the global automotive marketplace.

Tesla has, if nothing else, crafted a unique automobile in the Roadster. It's electric, very attractive and highly desirable. Up next, assuming all goes according to plan (a rather big assumption, granted), the Model S sedan will be equally special in the global automotive marketplace.

Both Fisker Automotive and Tesla Motors are bringing electric-powered luxury sedans and convertibles to market, but each is going about it in entirely different ways. Fisker's strategy, steered by former BMW and Volvo sales director Vic Doolan, is to license independent dealerships – some of the biggest in the country – to sell their premium green automobiles on their behalf. Tesla's approach, on the other hand, is to set up factory-owned stores which the company likens to Apple stor

Both Fisker Automotive and Tesla Motors are bringing electric-powered luxury sedans and convertibles to market, but each is going about it in entirely different ways. Fisker's strategy, steered by former BMW and Volvo sales director Vic Doolan, is to license independent dealerships – some of the biggest in the country – to sell their premium green automobiles on their behalf. Tesla's approach, on the other hand, is to set up factory-owned stores which the company likens to Apple stor

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