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Despite the old chestnut that there's no such thing as bad publicity, there's always a cost incurred – sometimes it's hidden, and sometimes it's front and center. Enigmatic Tesla CEO Elon Musk seems to think his company's now-infamous Model S range dustup with The New York Times is falling squarely into the latter category. According to Musk, fallout from the back-and-forth battle over the newspaper's cold-weather road trip story may have decimated Tesla's stock value by as much as $100 mi

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Tesla has said the highest-end Model S has a range of 300 miles (at 55 miles per hour), but until recently, it's been tremendously difficult for anyone outside the company to verify this number. When the EPA did its testing thing, it came up with a 265-mile range estimate for the version with the 85-kWh battery pack. Tesla is even offering a prize of some sort to anyone who drives a Model S over 400 miles on one charge.

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Tesla has said the highest-end Model S has a range of 300 miles (at 55 miles per hour), but until recently, it's been tremendously difficult for anyone outside the company to verify this number. When the EPA did its testing thing, it came up with a 265-mile range estimate for the version with the 85-kWh battery pack. Tesla is even offering a prize of some sort to anyone who drives a Model S over 400 miles on one charge.

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2010 Tesla Roadster Sport – Click above for high-res image gallery

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