technology

Do you love your car? Like, really love your car? How about your iPhone? According to Forbes, a group called New Media Metrics has a way to quantify just how much you adore your devices, and how that emotional connection determines your purchasing behavior. The metric is called Leveraging ...

Anyone can be an ordinary dummy, whereas being a good crash-test dummy takes work. A few things you probably didn't know: the official name for a crash-test dummy is "anthropomorphic test device" (ATD), General Motors "has a long history" designing ATDs, and the process is so specialized that ...

A group of engineering students at San Jose University have cooked up an ambitious senior project. Max Ratner, Henry Li and Andrew Parmar came up with the concept of applying an omnidirectional drive system to the motorcycle world during a brainstorming session a little over a year ago. ...

Looking to flag down a taxi in New York City? Well put down your hand and pick up your cell phone. The free Zabkab smartphone app not only allows users to see a map of cabs in their immediate vicinity, it also lets them digitally hail one. Better yet, it allows users to get a cab heading ...

We could have easily filed this under "Too Good to Be True" or "Snake Oil," but it sounds legit, and certainly has our attention. Researchers in The Netherlands' Eindhoven University of Technology (TU/e) have developed a self-healing vehicle coating, meaning that one day, you may not have to ...

Automotive News reports Nissan may turn to the company's social media followers to help plan future products. Erich Marx, director of interactive and social media marketing, thinks sites like Pintrest and Facebook could be used as specialized focus groups to help answer questions that the ...

Ford has been ahead of the curve when it comes to driver distraction – in both inviting potential sources of distraction into the car and then offering technological solutions to help keep drivers focused on the road. Ford's Sync and MyFord Touch systems are happy to make phone calls, play ...

Volvo CEO Stefan Jacoby has said his company's products are "too complicated for the consumer," according to Automotive News. Jacoby said 75 percent of Volvo customers don't know "all the possibilities they have with their car." He contrasted the automaker with Apple's intuitive products, which ...

Ford has officially opened the doors on the company's new facility in California. The Silicon Valley Lab in Palo Alto will serve as a hub for technology innovation where the manufacturer's engineers and designers can focus on independent projects designed to make vehicles safer and more ...

Apple expects nine different carmakers to begin including a "Siri button" on their steering wheels within the next 12 months, the company announced this week. Of course, the news came as a surprise to some of the carmakers, according to Business Insider. After Apple announced plans to further ...