Automakers delay the market launch of new products all the time. Particularly small automakers. But most of the time it's because the vehicle just isn't ready, not because they want to make it better than originally envisioned. Yet that's just what's taking place at Morgan.
Technology Strategy Board
GM has made concern about "range anxiety" central to its marketing of the plug-in hybrid Chevy Volt. The term may work to instill some doubt in the minds of those cross-shopping the Nissan Leaf, and in fact a study (PDF) by the Technology Strategy Board in the UK found that 100 percent of new electric vehicle owners did have some level of concern about running out of juice before reaching a destination when they first got their cars. However, it turns out range anxiety is not a chronic disorder.
As part of the Technology Strategy Board's (TSB) ongoing efforts of promoting and supporting research into environmentally friendly automotive technology, the group has given funding to Ricardo, Jaguar and Land Rover for quite a few separate projects. Five of the projects are outlined here:
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