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Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. ...
No, not Joel Ewanick. Mark LaNeve, who formerly ran General Motors' Cadillac division, and then went on to head sales and marketing, has turned up as chief operating officer of Team Detroit, Ford's global ad agency based in Dearborn. LaNeve, 53, left GM in late 2009 in the wake of the ...
Assuming the Mayans were not correct and there will still be a world in 2013 where people buy cars, Lincoln plans to be there commencing its rebirth: the 2013 MKZ overseen by Max Wolff will be the first model to reset the Lincoln brand. When there's a new story to be told, one often finds a ...