taurussho

In addition to the slew of Mustangs that will be at the 2009 SEMA Show in Las Vegas next week, Ford has well over a dozen more vehicles represented including perennial favorites like the Focus, Fusion, Flex and F-150, as well as ...

In our review of the 2010 Ford Taurus SHO, you may recall our charge that while the resurrected SHO is surely a great performance bargain for a big executive sedan, it doesn't earn its SHO-ness. There's a certain quality lacking ...

There's a small group of enthusiasts who worship a car you just wouldn't expect: the original Ford Taurus SHO. And I'm one of them. After years of searching for an example in good shape, I bought my very first vintage SHO, a 1991 ...

While the Taurus name still carries very strong awareness with customers, Ford needs to show the car-buying public that the 2010 model has an entirely new level of class and refinement. To accomplish its goal, the flagship sedan's new marketing campaign ...

Back when we gave you our first drive impressions of Ford's new Taurus and Taurus SHO, we expressed a measure of concern that it wasn't immediately clear as to which competitors Dearborn's new offerings might square off against. While carving out a new niche can sometimes mean that you can coerce ...

Incendiary Statement of the Day: American automakers haven't made many good sport sedans. It isn't because we can't build 'em – it's just that for one reason or another, U.S. automakers have historically refused to take the ...

Ford's marketers and PR types have a tremendous job ahead of them: Educating the American consumer on what company's new Taurus is all about. It's a Herculean task that amounts to nothing more than rebuilding a brand that was once ...

Though Esquire isn't normally considered a car mag, it does have enough clout to get Ford to cough up the keys to a brand new 2010 Taurus SHO. The 365-hp sleeper sedan was named the magazine's first ever Car of the Year and had to be ...

The Ford Taurus hasn't even hit the market yet, but it's already beginning to win props from the press. Esquire has entered the award fray by picking the new Taurus SHO as its inaugural 2010 Car of the Year. The long-running men's ...