Tata Motors is well-known for its ability to make some cheap low-priced vehicles. From the Nano – starting at the ridiculously low price of around $2,500 – to the Indigo at just $8,900, Tata knows where to cut corners to get to a price point that's attractive to customers. Low prices are certainly appealing, but Tata hopes to draw in a wider swath of customers with the unveiling of the Indigo e-CS, India's most fuel-efficient sedan that has a claimed rating of 54 miles per gallon.
The 2010 Edison awards were announced last week and General Motors, Tata and Brammo were all winners for transportation related innovations. GM received a silver Edison award for one of the most useful new features added to its Onstar telematics system last year: the stolen vehicle slowdown that allows the Onstar operators to remotely cut the engine power of a vehicle that has been reported stolen avoiding high speed chases.
Even when you (intend to) make the cheapest brand-new car in the world, you can't escape an economic downturn. Global jitters and year-end hemming and hawing have conspired to slice Tata's December sales figures nearly in half compared to a year ago. December is a traditionally slow month for auto sales as buyers try to put off expenditures until the next year (when incentives are more attractive on existing stock), but even accounting for the bargain hunters, this is a major drop.
The last-minute relocation of the factory to build the new Tata Nano has meant an overall delay to the program. On top of the that, the diesel version has been delayed even longer. Most recently, Tata had planned to launch the diesel version of the world's cheapest car sometime in 2009, but that has been put off for an indeterminate time. The Indian automaker is now scrambling to get the gasoline version into production during the first quarter of next year.
Questions about the future of the Tata Nano - questions that flared up when the plant that was to build the world's cheapest car was put under siege recently - are starting to be answered, but only just. The protest at the plant has now ended, the BBC reports, and the fallout is now beginning.
Tata Motors has confirmed that the rumors of an all-electric Tata Ace and the all-electric Tata Indica are true. In an unveiling in India this past week, the company took the wraps off of two lithium-ion battery-powered EV prototypes based on the Ace work truck and the Indica sedan (pictured). As we heard earlier this year, the Indica EV will first be sold in the Norweigian market next year because the Scandinavian country "has the necessary infrastructure in place to run electric cars which Ind
I never thought I'd be typing in the words "nano factory siege" into Google, but now I have. On the drive home last night, I heard a staticky report on BBC Radio about some sort of siege, starting today, at the plant that is supposed produce the world's smallest cheapest car. Since I didn't catch the whole story on the radio, I thought I'd see the the Internets can tell me. In short, it's a tricky situation, but the BBC has the details.
Ratan Tata, the man and mover behind Tata motors, is doing a Meet the Parents tour with Jaguar's oldest and largest U.S. dealers. As the best businesspeople do, he is flying across the States to meet the men and women in charge of his newest brand. Incredibly, it is the first time he has ever stepped inside a Jaguar dealership.
A month ago, Tata Motors announced they would be entering two vehicles in the Automotive X Prize. The company's involvement with the 100 mpge challenge has now deepened as Ratan Tata, the Chairman of Tata Sons (which owns Tata Motors, the maker of the Tata Nano, among other companies) has become a member of the X Prize Foundation's Board of Trustees. The President of BT Americas, Michael Boustridge, also joined the Board. The Board and the X Prize Foundation are in charge of more than just the P
It's nothing new to have automakers pushing suppliers to cut their component costs. For the past decade and a half, many companies have demanded suppliers provide price reductions of 3 to 5 percent a year, every year, with varying degrees of success. India's Tata Motors is taking these efforts to a whole new level. In order for Tata to build a new car with a retail price of only $2,500 they need component prices an order of magnitude cheaper than other cars. One example is airbags. While Tata wa