Takashi Yamanouchi has been with Mazda for a long time. He signed on with the Japanese automaker in April 1967 – one month after graduating from Keio University – and rose through the ranks over the years. By 1996 he was named to the company's board of directors. In 2008 he was named president and CEO, an office he held until 2013, after which he handed over the day-to-day reins to Masamichi Kogai and took up the seat at the head of the board room to serve as the company's chairman.
There's some executive rearranging going on in the top suite at Mazda Motor Corporation in Japan, with current CEO Takashi Yamanouchi telling reporters there "I'd like to hand over the work to younger people" now that the company has returned to profitability. Yamanouchi became CEO on November 19, 2008 of an independent Mazda that had to fight for its future in the immediate aftermath of the global financial crisis. What followed was four years of losses before finally getting back to black last
Among the general public, Mazda is probably best known for the Miata and the whole "zoom-zoom" tagline. Speaking just before the unveiling of the new CX-5 crossover at the LA Auto Show's Motor Press Guild keynote speech this morning, Takashi Yamanouchi, president and CEO of Mazda Motor Company, said "zoom-zoom" is much more than a slogan, calling it the company's defining principle that informs how vehicles are designed, built and marketed. "This is what Mazda is all about," he said. But wait, t
In a mild role-reversal of sorts, Mazda CEO Takashi Yamanouchi has said that his company will in fact venture into electric vehicles and hybrids, but not until 2015. In the meantime, the Japanese automaker will focus on incremental improvements in the efficiency of gasoline and diesel engines and strive for an overall weight reduction in all of its vehicles with the goal of increasing fuel efficiency 30 percent by 2015.
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