20 taglines entered, only one emerged. It was of course BMW’s famous catchphrase, “The Ultimate Driving
Machine,” which, as one commenter noted, truly is the ultimate tag line. It's no wonder BMW has used it since
1973.
While BMW stole nearly a quarter of the votes cast, second-place finisher Porsche with its tagline, “There is no substitute” managed to scrounge up a solid 13-percent with Mazda’s “Zoom-Zoom” not far behind with a solid 10-percent of the public’s favor.
No other tagline managed to garner enough votes to earn a double-digit percentage of the tally. The biggest bottom feeder was Buick with the tagline “Beyond Precision” that only managed six votes.
While BMW stole nearly a quarter of the votes cast, second-place finisher Porsche with its tagline, “There is no substitute” managed to scrounge up a solid 13-percent with Mazda’s “Zoom-Zoom” not far behind with a solid 10-percent of the public’s favor.
No other tagline managed to garner enough votes to earn a double-digit percentage of the tally. The biggest bottom feeder was Buick with the tagline “Beyond Precision” that only managed six votes.
This poll is inspired by an 
Paris Preview: Officially Official, Honda's new hybrid is the Insight!
Mazda Kiyora city car concept, MX-5 facelift head to Paris
Leaked: Official updated Mazda MX-5 image
Reader Spy: Chevy Volt caught on set of Transformers 2
Spy Shot: Production interior of Chevy Volt (maybe)
In the Autoblog Garage: 2009 Jaguar XF Supercharged
By the Numbers - August 2008: New Digs Edition
In the Autoblog Garage: KITT Shelby GT500 KR
First Drive: 2009 Cadillac CTS-V
In the Autoblog Garage: 2009 Nissan Murano
