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20 taglines entered, only one emerged. It was of course BMW’s famous catchphrase, “The Ultimate Driving Machine,” which, as one commenter noted, truly is the ultimate tag line. It's no wonder BMW has used it since 1973.

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This poll is inspired by an article on Autoweek’s website about the best and worst taglines ever. According to the article the most memorable taglines are those included in our poll below.

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