tagline


Tagline shuffle: "Bold Moves" out, "Ford. Drive One" in

Back in the mid eighties, we think Ford could have had a winner with the corporate slogan "Bold Moves", with vehicles like the original Taurus (and our editor's personal fave, the SHO) boldly going where no vehicle had gone before. These days, with uninspiring designs like the current Taurus, "Bold Moves" just doesn't seem to fit. So, out with the old and in with the new: "Ford. Drive One." We think that the new tagline is much more in line with the Blue Oval's current position, as they make pretty good cars which do well when compared directly ... Read more →

Nissan may _SHIFT from using current tagline Frank Filipponio

Apparently, Nissan is going completely automatic. No more SHIFTing for the Japanese brand. Seems that the tagline has failed to catch on and persuade enough buyers to visit their local Nissan dealer, ...

BMW drops "Ultimate Driving Machine" John Neff

BMW has used the tagline "Ultimate Driving Machine" for 31 years. During that time its sales in the U.S. have gone from 15,007 units in 1974 the year before the ad slogan began to 266,200 units in ...

"Like always," Saturn unveils new advertising campaign Joel Arellano

"Like always, like never before." Sibling site Adjab reports that Saturn will be taking a different tactic in marketing its new vehicles: the Aura, Outlook, and Sky. According to the linked ...

Poll Results: Best Tagline Ever - Battle Royale John Neff

20 taglines entered, only one emerged. It was of course BMW’s famous catchphrase, “The Ultimate Driving Machine,” which, as one commenter noted, truly is the ultimate tag line. It's ...

Tagline shuffle: "Bold Moves" out, "Ford. Drive One" in 1 year ago on Autoblog

Back in the mid eighties, we think Ford could have had a winner with the corporate slogan "Bold Moves", with vehicles like the original Taurus (and our editor's personal fave, the SHO) boldly going where no vehicle had gone before. These days, with uninspiring designs like the current Taurus, "Bold ...

Nissan may _SHIFT from using current tagline 2 years ago on Autoblog

Apparently, Nissan is going completely automatic. No more SHIFTing for the Japanese brand. Seems that the tagline has failed to catch on and persuade enough buyers to visit their local Nissan dealer, especially in Europe. While no new slogan has been adopted, the _SHIFT tag seems to be headed the ...

BMW drops "Ultimate Driving Machine" 3 years ago on Autoblog

BMW has used the tagline "Ultimate Driving Machine" for 31 years. During that time its sales in the U.S. have gone from 15,007 units in 1974 the year before the ad slogan began to 266,200 units in 2005. While producing outstanding automobiles during that time may have something to do with the ...

"Like always," Saturn unveils new advertising campaign 3 years ago on Autoblog

"Like always, like never before." Sibling site Adjab reports that Saturn will be taking a different tactic in marketing its new vehicles: the Aura, Outlook, and Sky. According to the linked article Brandweek, the marketing campaign will be promoting all the vehicles as a unit with the ...

Poll Results: Best Tagline Ever - Battle Royale 3 years ago on Autoblog

20 taglines entered, only one emerged. It was of course BMW’s famous catchphrase, “The Ultimate Driving Machine,” which, as one commenter noted, truly is the ultimate tag line. It's no wonder BMW has used it since 1973. While BMW stole nearly a quarter of the votes cast, ...






Autoblog Podcast #152: Paukert Enhanced!

Chris Paukert joins the usual crew of Chris, Sam, and Dan, summarily classing up the joint.

 
 

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