tagline

No matter what you think about the BMW brand or its vehicles, you've got to admit that it's got the greatest slogan of any car company, ever. "The Ultimate Driving Machine" is one of those timeless phrases that ad execs dream about and companies pay millions to come up with. According to The New ...

Back in the mid eighties, we think Ford could have had a winner with the corporate slogan "Bold Moves", with vehicles like the original Taurus (and our editor's personal fave, the SHO) boldly going where no vehicle had gone before. These days, with uninspiring designs like the current Taurus, "Bold ...

Apparently, Nissan is going completely automatic. No more SHIFTing for the Japanese brand. Seems that the tagline has failed to catch on and persuade enough buyers to visit their local Nissan dealer, especially in Europe. While no new slogan has been adopted, the _SHIFT tag seems to be headed the ...

BMW has used the tagline "Ultimate Driving Machine" for 31 years. During that time its sales in the U.S. have gone from 15,007 units in 1974 the year before the ad slogan began to 266,200 units in 2005. While producing outstanding automobiles during that time may have something to do with the ...

"Like always, like never before."Sibling site Adjab reports that Saturn will be taking a different tactic in marketing its new vehicles: the Aura, Outlook, and Sky. According to the linked article Brandweek, the marketing campaign will be promoting all the vehicles as a unit with the ...

20 taglines entered, only one emerged. It was of course BMW’s famous catchphrase, “The Ultimate Driving Machine,” which, as one commenter noted, truly is the ultimate tag line. It's no wonder BMW has used it since 1973. While BMW stole nearly a quarter of the votes cast, ...