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    TAG Heuer celebrates 100th anniversary of the Indy 500

    Many try, but few capture the racing spirit in watch form as well as TAG Heuer. So it's only fitting that the Swiss watchmaker should be the one to celebrate the 100th anniversary of "The Greatest Spectacle in Racing" – the Indy 500 – as best it knows how: with a special-edition ...

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    TAG Heuer makes a watch worthy of the McLaren MP4-12C

    TAG Heuer Carrera MP4-12C – Click above for high-res images
    Try to equate TAG Heuer with an automaker and you might come up with Porsche. After all, one of its most famous products is called the Carrera, and the legendary Steve McQueen wore one on film while piloting his Heuer-sponsored ...

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    Motor Trend sneaks a ride in Ken Okuyama's K.O 7 Roadster

    Ken Okuyama K.O 7 Roadster – Click above for high-res image gallery
    We were awestruck by this car at the 2008 Geneva Motor Show and have been thinking about it ever since. We've wondered aloud what it would be like to drive designer Ken Okuyama's beautiful K.O 7 Roadster, and now, thanks to ...

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    Geneva 2010: Tesla trots out tri-color Tag Heuer Roadster

    TAG Heuer Tesla Roadster – Click above for high-res image gallery
    The connection between high-end sports cars and high-end watchmakers has been solidified for decades, and this newest partnership is a clear indication that the union is alive and well into the 21st century. Here in Geneva, ...

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    TAG Heuer teams with Tesla in timely fashion

    TAG Heuer Tesla Roadster – Click above for high-res image gallery
    If you've ever wondered whether a Tesla Roadster Sport can really rocket from a standstill to 60 miles per hour in just 3.7 seconds, a new custom collectors edition of the electric sports car could allow you to verify that ...

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    TAG Heuer re-issues the Silverstone Chronograph, renews McLaren sponsorship

    TAG Heuer Silverstone Chonograph – Click above to view high-res image gallery
    Between the Carrera and the Monaco, TAG Heuer has plenty to offer anyone in the market for a classic driver's watch. But if you're having some trouble deciding between the two, the Swiss watchmaker has announced ...

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    Triumph and TAG Heuer honor Steve McQueen with special Bonneville

    Triumph Bonneville Heuer - Click above for high-res image gallery
    Triumph and TAG Heuer have joined forces to create a one-of-a-kind Bonneville Heuer motorcycle. Inspired by Steve McQueen and the Porsche 917 K that the famous actor, racer and motorcycle rider piloted in the classic film Le Mans, ...

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    Lamborghini and TAG Heuer collaborate on special edition Meridiist mobile phone

    TAG Heuer Meridiist Automobili Lamborghini – Click above for high-res image gallery
    TAG Heuer is no stranger to the car world. They've been crafting driving watches for nearly 150 years and sponsor more racing drivers than you can shake a titanium-alloy rod at. Although the watchmaker has ...

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    VIDEO: TAG Heuer names a winner in McQueen vs. Hamilton Duel

    Click above to watch the video after the jump
    It's the stuff that dreams are made of. Gearhead dreams, anyway: Who would be the fastest between a racing icon of yesteryear and a champion of today? That's the question which Swiss watchmaker and longtime F1 sponsor TAG Heuer posed with its latest ...

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    VIDEO: TAG Heuer pits Lewis Hamilton against Steve McQueen

    Click above to jump to the video
    Pass by the local schoolyard and you're likely to hear a couple of kids arguing over which superhero would win in a fight, but continue down the street to the corner pub and the debate won't sound much different: Could __XX__ modern athlete beat ___XX___ legend. ...

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    TAG Heuer outlines its vision with carbon-fiber frames

    There are lots of watchmakers that cultivate relationships with automakers and Formula One teams, but few have managed to establish themselves quite like TAG Heuer, whose sponsorship of F1, among other motorsport disciplines, has made their products synonymous with racing. Now TAG is hoping to ...

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    Ken Okuyama 7 going in to production

    Click above for a high-res gallery of the K.07 Spyder When the K.O7 Spyder broke cover in Geneva we were struck by its bold design (it was penned by the guy who gave us the Enzo and the Quattroporte), but seriously doubted that the track star/supercar would ever see production. Well, a limited ...

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    Show Time: TAG Heuer unveils eight new driver's watches

    TAG Heuer Calibre 36 RS Concept: click to view more Of all the watchmakers out there making automotive-inspired timepieces, TAG Heuer is arguably the leader. The Swiss company has sponsored various motorsports for decades, has been endorsed by some of racing's biggest names and continues to produce ...

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    Time flies with a Tag Heuer SLR for Mercedes-Benz watch

    The old cliché “Time flies when you’re having fun” would easily apply to the Tag Heuer SLR for Mercedes-Benz automatic chronograph. So would “Time is money”. The new timepiece features push-pieces arranged at 45-degree angle to the dial and embeded next to the ...


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