Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[TAG Heuer re-issues the Silverstone Chronograph, renews McLaren sponsorship]]>http://www.autoblog.com/2009/12/11/tag-heuer-re-issues-the-silverstone-chronograph-renews-mclaren/http://www.autoblog.com/2009/12/11/tag-heuer-re-issues-the-silverstone-chronograph-renews-mclaren/http://www.autoblog.com/2009/12/11/tag-heuer-re-issues-the-silverstone-chronograph-renews-mclaren/#commentsFiled under: ,


TAG Heuer Silverstone Chonograph - Click above to view high-res image gallery

Between the Carrera and the Monaco, TAG Heuer has plenty to offer anyone in the market for a classic driver's watch. But if you're having some trouble deciding between the two, the Swiss watchmaker has announced the re-release of the classic Silverstone Chronograph.

Originally introduced back in 1974, the Silverstone is inspired by the British circuit by the same name, with a rounded-square case inspired by the track's curves. It featured the first automatic chronograph movement, and earned a following all its own.

The re-release will be available with a brown or blue face with coordinating perforated alligator leather strap, and bears the classic Heuer logo before TAG took over. Only 1,500 examples of the re-issue will be released, with a price tag of approximately $6,500 apiece.

At the same time, TAG Heuer has announced a renewal of its partnership with the McLaren team that launched twenty-five years ago, marking it one of the longest-standing sponsorships in the sport's history. Follow the jump for press releases on both developments.


Gallery: TAG Heuer Silverstone Chronograph


[Source: TAG Heuer]

Continue reading TAG Heuer re-issues the Silverstone Chronograph, renews McLaren sponsorship

TAG Heuer re-issues the Silverstone Chronograph, renews McLaren sponsorship originally appeared on Autoblog on Fri, 11 Dec 2009 08:29:00 EST. Please see our terms for use of feeds.

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Triumph Bonneville Heuer - Click above for high-res image gallery

Triumph and TAG Heuer have joined forces to create a one-of-a-kind Bonneville Heuer motorcycle. Inspired by Steve McQueen and the Porsche 917 K that the famous actor, racer and motorcycle rider piloted in the classic film Le Mans, the Bonneville Heuer is painted up in the classic Gulf Oil blue and orange scheme and will be used for promotional purposes.

McQueen famously wore a Heuer Monaco watch in the aforementioned silver screen race drama and was a renowned Triumph enthusiast. Says Neil Morley, Triumph's Head of Brand Communications:
We are delighted to play our part in this exciting project. The Triumph Bonneville and TAG Heuer Monaco are both timeless masterpieces, celebrating their respective 50th and 40th anniversaries this year. We also both have a natural connection with Steve McQueen, who famously wore a Monaco watch in the film Le Mans and was renowned for his love of our bikes, making this a very natural collaboration.
As much as we'd like to tell you this will be an optional color choice for the production Bonneville, that's not currently the case. If you like it as much as we do, perhaps a phone call to your local Triumph dealer is in order.


Gallery: Triumph Bonneville Heuer


[Source: Triumph]

Continue reading Triumph and TAG Heuer honor Steve McQueen with special Bonneville

Triumph and TAG Heuer honor Steve McQueen with special Bonneville originally appeared on Autoblog on Sat, 07 Nov 2009 12:22:00 EST. Please see our terms for use of feeds.

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TAG Heuer Meridiist Automobili Lamborghini - Click above for high-res image gallery

TAG Heuer is no stranger to the car world. They've been crafting driving watches for nearly 150 years and sponsor more racing drivers than you can shake a titanium-alloy rod at. Although the watchmaker has long since been sold to LVMH (which in turn nearly acquired Aston Martin a few years back), TAG partnered with Porsche to develop F1 racing engines in the 1980s for McLaren, in which the company still owns a stake. So it should hardly come as a great surprise that following the watchmaker's foray into the mobile phone market, they've teamed up with an exclusive sportscar manufacturer for a special edition.

The Meridiist Automobili Lamborghini is a quad-band GSM world phone packing 2 gigs of memory, a 2 megapixel camera, an unprecedented 28-day standby/7-hour talk time capacity, stereo Bluetooth and all the bells and whistles you could expect. The case is crafted from 316L stainless steel, coated in black titanium carbide, with a display screen made of 60.5-karat scratch-proof sapphire crystal. And naturally, it's emblazoned with Lambo logos front and back.

Taking aim squarely at Vertu's automotive-inspired luxury cellphones, only 1,963 examples of the Meridiist Lamborghini will be offered, in tribute to the year Ferrucio started selling sportscars. So don't expect to find them for sale down at your local phone shack, particularly since they'll only be available through Lamborghini dealers and select TAG Heuer retailers.


Gallery: TAG Heuer MERIDIIST Automobili Lamborghini


[Source: TAG Heuer and Lamborghini]

Continue reading Lamborghini and TAG Heuer collaborate on special edition Meridiist mobile phone

Lamborghini and TAG Heuer collaborate on special edition Meridiist mobile phone originally appeared on Autoblog on Wed, 04 Nov 2009 08:20:00 EST. Please see our terms for use of feeds.

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Click above to watch the video after the jump

It's the stuff that dreams are made of. Gearhead dreams, anyway: Who would be the fastest between a racing icon of yesteryear and a champion of today? That's the question which Swiss watchmaker and longtime F1 sponsor TAG Heuer posed with its latest contest, The Duel.

To celebrate the 40th anniversary of the timeless Monaco wristwatch, TAG pitted two of its most famous brand ambassadors - the late great Steve McQueen and reigning Formula One champion Lewis Hamilton - against each other with trick video editing. Online contestants registered their bets on who would win the virtual race, and three winners received a Monaco wristwatch, Hamilton helmet or a test drive in an F1 car. Follow the jump to watch the video and see which of the two TAG Heuer crowned as all-time champion of our imaginations. Thanks for the tip, James!

[Source: TAG Heuer]

Continue reading VIDEO: TAG Heuer names a winner in McQueen vs. Hamilton Duel

VIDEO: TAG Heuer names a winner in McQueen vs. Hamilton Duel originally appeared on Autoblog on Fri, 26 Jun 2009 16:28:00 EST. Please see our terms for use of feeds.

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Click above to jump to the video
Pass by the local schoolyard and you're likely to hear a couple of kids arguing over which superhero would win in a fight, but continue down the street to the corner pub and the debate won't sound much different: Could __XX__ modern athlete beat ___XX___ legend. Of course, for both child and adult, the debate is entirely pointless, but imagination knows no bound... and modern technology can at least heighten the fantasy.

In this case, watchmaker TAG Heuer has taken two of its most famous brand ambassadors, the late, great Steve McQueen and reigning F1 world champion Lewis Hamilton, and put them together on screen in a fictitious face-off around Le Mans. The race results haven't yet been determined - there's a contest you can enter at the link below for a chance to win a new Monaco Gulf Chrono Limited Edition, one of Hamiltion's F1 helmets, or a chance to participate in an "F1 driving day." But even if you're not interested in the contest, you can watch the Robbie Williams-esque video after the jump for a good minute-forty's worth of entertainment.

[Source: TAG Heuer]

Continue reading VIDEO: TAG Heuer pits Lewis Hamilton against Steve McQueen

VIDEO: TAG Heuer pits Lewis Hamilton against Steve McQueen originally appeared on Autoblog on Tue, 31 Mar 2009 14:59:00 EST. Please see our terms for use of feeds.

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There are lots of watchmakers that cultivate relationships with automakers and Formula One teams, but few have managed to establish themselves quite like TAG Heuer, whose sponsorship of F1, among other motorsport disciplines, has made their products synonymous with racing. Now TAG is hoping to carry its status into the optics industry, and this is their latest effort: the TAG Heuer C-Flex.

If you were wondering why more eyeglass companies haven't made frames out of carbon fiber, this is the answer. The C-Flex is made of the lightweight, high-strength (and high-cost) wonder-material, with fixtures from titanium in a flexible design said to be inspired by the suspension on an F1 car that, along with the patented nose pads, instantly adjusts to your face. The TAG Heuer C-Flex was unveiled at the recent Silmo optical show in Paris, where it won the Golden Award for its innovative design, and will become available (for an assuredly princely sum) in Spring 2009.

[Source: TAG Heuer via acquire]

TAG Heuer outlines its vision with carbon-fiber frames originally appeared on Autoblog on Wed, 05 Nov 2008 07:56:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>carboncarbon fibercarbon fibreCarbonFiberCarbonFibretagtag glassestag heuertag heuer c-flextag heuer carbon fibertag heuer eyeglassesTagGlassesTagHeuerTagHeuerC-flexTagHeuerCarbonFiberTagHeuerEyeglassesWed, 05 Nov 2008 07:56:00 EST<![CDATA[Ken Okuyama 7 going in to production]]>http://www.autoblog.com/2008/09/18/ken-okuyama-7-going-in-to-production/http://www.autoblog.com/2008/09/18/ken-okuyama-7-going-in-to-production/http://www.autoblog.com/2008/09/18/ken-okuyama-7-going-in-to-production/#commentsFiled under: , ,

Click above for a high-res gallery of the K.07 Spyder

When the K.O7 Spyder broke cover in Geneva we were struck by its bold design (it was penned by the guy who gave us the Enzo and the Quattroporte), but seriously doubted that the track star/supercar would ever see production. Well, a limited run of 99 K.O7s will go on sale on November 1st for the princely sum of 19,500,000 Yen. Yep, that's near-as-makes-no-difference $200,000 -- an awful lot of money for very little car.

And when you consider that it's essentially a modern remake of the fenderless Lotus 340R, which itself seemed expensive back in 2000 at $70,000, you've got to wonder how many more orders Okuyama-san will be taking beyond the 24 cars pre-ordered by Tag-Heuer, who've had a hand in the project since its inception just a year ago. You may remember that the Lotus 340R never reached its performance target of 340 bhp/ton, largely because it was powered by Rover's asthmatic K-series engine. This is why three-hundred and forty 340Rs were built -- the number had to stand for something.

Similar doubts surround the final performance figures for the 750-kg (1,653-pound) K.O7. Okuyama Design say that the good ol' Toyota 2.0-liter found in the Elise and Exige will be good for "200-240bhp", but we don't see a supercharger, nor room for one. However fast it turns out to be, it's a fine looking machine and is bound to remain exclusive.

Check out the gallery of images taken at yesterday's launch deep beneath Tokyo's streets. Note there was an K.O8 electric EV in attendance, sans batteries or electric motor, but since it took Ken just a year to get the 7 from drawing board to production, who knows... we may be back in that garage again in a year's time, reporting for AutoblogGreen.

Gallery: K07 Live from Japan


Gallery: K.O. 7 and K.O. 8

Ken Okuyama 7 going in to production originally appeared on Autoblog on Thu, 18 Sep 2008 09:27:00 EST. Please see our terms for use of feeds.

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TAG Heuer Calibre 36 RS Concept: click to view more

Of all the watchmakers out there making automotive-inspired timepieces, TAG Heuer is arguably the leader. The Swiss company has sponsored various motorsports for decades, has been endorsed by some of racing's biggest names and continues to produce some of the most lust-worthy yet attainable driver's watches on the market. At the industry's biggest annual exposition, TAG lived up to the reputation with a whole new collection of automotive timepieces.

Among the watches TAG Heuer unveiled at the Baselworld watch expo are three new editions of its Formula 1 Chronograph: two celebrating Kimi Raikkonen's championship last year and the Indianapolis 500, and a new oversized titanium carbide-coated Grande Date Chronograph. Three new luxurious versions of the innovative Grand Carrera were also unveiled, featuring gold and diamond embellishments. But while the Mercedes SLR McLaren may be nearing its long production run, TAG's headline production timepiece was the new SLR Calibre S Laptimer. Featuring a hyper-accurate mechanism capable of timing laps down to 1/100th of a second, the final SLR chronograph will remain in the company's catalog long after the last supercar rolls off the assembly line. Meanwhile, to showcase its latest technological advancements, TAG Heuer displayed the Grand Carrera Calibre 36 RS Caliper Concept Chronograph, featuring a rotating scale mechanism and a second hand that moves in precise increments of 1/10th of a second instead of the usual full-second movements. The concept timepiece was featured on the dash of former Pininfarina, Porsche and GM design chief Ken Okuyama's KO7 Spyder, which we first caught at this year's Geneva show and was displayed alongside the 36 RS concept watch in Basel.

Follow the jump for more details on TAG Heuer's Baselworld line-up of advanced driver's chronographs, and check out the images in the image gallery by clicking on the thumbnails below.

Gallery: TAG Heuer's new chronographs at Baselworld 2008


[Source: TAG Heuer]

Continue reading Show Time: TAG Heuer unveils eight new driver's watches

Show Time: TAG Heuer unveils eight new driver's watches originally appeared on Autoblog on Tue, 15 Apr 2008 18:28:00 EST. Please see our terms for use of feeds.

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The old cliché "Time flies when you're having fun" would easily apply to the Tag Heuer SLR for Mercedes-Benz automatic chronograph. So would "Time is money". The new timepiece features push-pieces arranged at 45-degree angle to the dial and embeded next to the case. It's a more flush arrangement than your average chronograph, and this one's got a strap made out of crock skin. Only 3500 examples of this auto-inspired Tag Heuer will be produced, just like the SLR McLaren. The price? €3300 Euro or $4000 US. At price per pound, the SLR McLaren might be the better deal here.

[Source: DaimlerChrysler]

Continue reading Time flies with a Tag Heuer SLR for Mercedes-Benz watch

Time flies with a Tag Heuer SLR for Mercedes-Benz watch originally appeared on Autoblog on Fri, 31 Mar 2006 19:08:00 EST. Please see our terms for use of feeds.

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