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As if to prove the inevitable evolution of all things cool to pedestrian commercialism, the hipster trend of high-end food trucks is being invaded by cookie cutter chain names.


Pity tiny Bethel, Alaska. First, when they want to "Run for the Border," it's a four-hour trip from the west coast of the state to Anchorage (not by car!). And according to Google Maps, the only restaurants in the entire town are a Subway franchise and something called Sho Gun Restaurant. So when a rumor was started that Taco Bell was going to set up shop in their little town, serious excitement ensued. Then fliers were posted around town heralding the fast food restaurant's pending arrival.


Not long ago, Ford's Premier Auto Group was filling the halls of a big office building in Irvine California. In recent years, Aston Martin, Land Rover and Jaguar were sent packing, and Lincoln dragged itself back to Detroit, leaving the halls lonely for sole survivor Volvo, which is also headed back to Rockleigh, New Jersey.


Here's an odd one of dubious merit: Kelley Blue Book's marketing research division has partnered with Taco Bell under the guise of studying the effects of in-car eating on vehicle residuals. Yes, that probably bears re-reading.

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